The Buttery Bros — Heber Cannon and Marston Sawyers — are the documentarians who produced The Fittest on Earth Trilogy and operate a YouTube channel focused on CrossFit-related content. Recently, they featured three-time Mr. Olympia runner-up Kai Greene performing his first CrossFit WOD.
Since retiring from competitive CrossFit, reigning five-time Fittest Man on Earth® Mat Fraser has appeared on the Joe Rogan Experience podcast, started his own podcast alongside CrossFit Games veteran Josh Bridges and Sevan Matossian, and become a coach for Hybrid Performance Method (HPM) via his “Hard Work Pays Off” (HWPO) program.
Together, Fraser and the Buttery Bros are starting their own supplement company called Podium®. Check out the video below from the Buttery Bros YouTube channel announcing the news. The video also features a training session with 2020 CrossFit Games fourth-place finisher Noah Ohlsen.
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The Buttery Bros and Ohlsen tackled a workout consisting of wall balls, muscle-ups, and more at Training Think Tank in Alpharetta, GA before Fraser arrived. After introductions, Fraser shared that he is back to weighing his food and following a diet consisting of lean proteins, green vegetables, and protein shakes and joined in for a second workout consisting of dumbbell biceps curls, pull-ups, dumbbell bench press, and bodybuilding poses.
Fraser didn’t travel to Atlanta just for a quick workout in his Nike Dunk low sneakers. He and the Buttery Bros were scheduled to taste test potential new supplements. Thus far, the trio has been building Podium for about seven months, focusing on the logo, design, brand, etc. Their manufacturing facility measures 160,000 square feet and is expected to be completed by July 8, 2021, to start production.
No one’s really focused on CrossFit as a segment for Sports Nutrition. Let’s do that.
When the Buttery Bros were approached by their business partners about a venture into the supplements space, they thought it would be a smart play to team up with big-name athletes in CrossFit. The first pick-up being the CrossFit GOAT in Fraser is an excellent start, and it sounded as though they were considering bringing more athletes to the table, though that is not confirmed.
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Some of the flavors they tried were for a protein (presumably powder), a hydration supplement, and a pre-workout they have in the works. A few flavors the Buttery Bros and Fraser tested were Maple Pancake, Peach Mango, Tropical Mist, and Watermelon produced by a team of chemists at Catalyst Nutraceuticals.
Following their meeting to get some data on the flavors and offer notes for adjustments, Fraser and the Buttery Bros went to hit some golf balls and crush some chicken wings at Topgolf — a driving range and restaurant. When Fraser was asked if it was hard for him to “sit on the sidelines” as athletes are currently vying for spots at the 2021 NOBULL CrossFit Games, he laughed and said:
No, no, no. It’s so much better than I thought it would be. I’m still working hard, just on something else.
The five-time Fittest Man on Earth® expected to suffer from FOMO (fear of missing out) once he saw results from the Open come in. That ended up not being the case at all. He firmly believes that retiring was the correct move and is happy with how life after the competitive CrossFit has gone thus far. He attributes that to having put projects in place to jump into immediately.
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Future of Podium
Per the Buttery Bros, the goal of their video was to show full transparency of the process. They expect products from Podium to be available “sometime this summer.” We’ll see what other flavors they have in the works and which other big names in the CrossFit space potentially hop on board.
Featured image: @butterybros on Instagram