On March 11, 2021, national LGBTQ+ nonprofit The OUT Foundation announced a year-long partnership with L’Oréal USA brand Garnier. The partnership comes from the combination of the OUT Foundation’s mission to help LGBTQ+ people gain access to fitness, health, and wellness resources in a safe, inclusive fitness environment and Garnier’s “commitment to diversity and inclusion.”
According to Senior Vice President of Garnier USA Marketing Greg Hui, Garnier will support The OUT Foundation’s programming of fitness and wellness initiatives across the U.S. “to help amplify LGTBQ+ voices and stories.”
Per The Out Foundation’s press release, Garnier’s support for The OUT Foundation will come in the form of “sponsoring events, volunteering, and collaborating through LGBTQ+ initiatives.”
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[Related: The Importance of LGBTQ+ Visibility in Professional Strength Sports]
The OUT Foundation’s — formerly OUTWOD — programs for the LGBTQ+ community include OUTAthletics, OUTAthlete, and OUTHealth:
- OUTAthletics — an initiative that brings LGBTQ+ athletes and allies together to train in safe and inclusive fitness environments.
- OUTAthlete — a program for LGBTQ+ young adults that facilitates year-long gym memberships with local CrossFit affiliates.
- OUTHealth — a program that provides health services to the LGBTQ+ community through various initiatives.
Board President at The OUT Foundation Chloie Jönsson said, “As our organization continues to grow, we find it incredibly important to partner with brands who want to support our work of improving the lives of LGBTQ+ people.”
[Related: Meet The First 10 Members Of CrossFit’s Diversity, Equity, And Inclusion Council]
OUT in the OPEN
OUTAthletics is hosting the “OUT in the OPEN” leaderboard for the 2021 CrossFit Open. The “OUT in the OPEN” leaderboard will feature aggregated scores of participating LGBTQ+ athletes and allies from the 2021 CrossFit Open. Participating athletes can compete directly in friendly competition, win weekly prizes, and raise money to support The OUT Foundation.
Featured image: @out.athletics on Instagram