It is commonly believed in the pursuit of athletic and non-athletic endeavors that one’s mentality must be goal oriented. In the quest for success, one seldom discusses such pursuits without attaching goals as
About BarBend and JAKK Media
BarBend is operated by JAKK Media, and we’re dedicated to the growth and promotion of strength training worldwide. BarBend covers a wide range of topics in strength, including training, nutrition, sports, news, analysis, reviews, and opinion. Whether you’re a seasoned lifter, new to the gym, or a dedicated strength sports fan, we’re your go-to source for the content you need to know!
Our team of in-house editors has decades of combined experience in strength training content. The majority of reviews on our site are written based on their first-person experience and testing. We also feature content from dozens of top contributing writers, coaches, and athletes from around the world. And BarBend’s Expert Network features medical professionals, trainers, and researchers who help verify the accuracy of our content, specifically select training and reviews topics. Content that is Expert Verified is indicated at the top of each corresponding article. We also work to keep our content up-to-date and indicate the day of the most recent editorial updates at the top of our articles.
BarBend is also the Official Media Partner of USA Weightlifting, the governing body for the sport in the United States.
With the age of social media, we’re bombarded by the lives and experiences of everyone around us. It’s difficult to scroll through Facebook or Instagram without seeing a picture or video of someone
The fitness industry has transformed with the boom of CrossFit® and social media. The participation and value in fitness has exploded and with that there’s been boosts in sports like weightlifting and powerlifting.