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Industry

Tia-Clair Toomey-Orr Inks Exclusive Partnership With GORUCK

May 1, 2024 by Nicky Freymond

GORUCK has just announced an exclusive partnership with Tia-Clair Toomey-Orr, six-time Fittest Woman on Earth, for the 2024 CrossFit Games season. Toomey-Orr is pursuing her seventh CrossFit Games title in Fort Worth, TX, this summer.

Some background: Although it’s not the “title sponsor,” GORUCK is this year’s Official Apparel and Footwear Provider of the 2024 CrossFit Games season. CrossFit CEO Don Faul described GORUCK as CrossFit’s “most important partner” earlier this year. 

View this post on Instagram

A post shared by GORUCK (@goruck)

[Related: Is CrossFit’s Video Review Working? Questions Surround an Uncertain Process]

GORUCK is no stranger to CrossFit competition as the company’s equipment has played significant roles in events such as the 2019 CrossFit Games’ Ruck Run, 2023 Semifinal Test 2, and the 2023 Rogue Invitational Event 1: Texas Heavy. 

  • Founded in 2008 by former Green Beret Jason McCarthy and his wife Emily, a former case worker for the CIA, the brand represents McCarthy’s commitment to the Special Forces way of life. 
  • GORUCK prides itself on building durable and tough rucking and workout gear backed by a lifetime guarantee. They offer rucksacks, footwear, apparel, ruck plates, and training gear. 

Toomey-Orr joins the team: McCarthy shares his excitement regarding this new partnership and how Toomey-Orr’s values so perfectly align with GORUCK’s. 

  • “GORUCK is a family-run, family-first organization and we also believe in the relentless pursuit of excellence, so it’s no wonder why we are so excited to have Tia and her family on our team now. They’re our people,” McCarthy said in a press release. 
View this post on Instagram

A post shared by Morning Chalk Up (@morningchalkup)

[Related: Of Moms and Masters Athletes: 6 Inspiring Women Who Just (Unofficially) Qualified for the CrossFit Semifinals]

He goes on to share his respect for the champion and all that she has accomplished. 

  • “First and foremost, we like Tia and her husband Shane and have known them for years. She’s one of the greatest living champions of any sport, and we’re proud to support her on her quest to win her 7th CrossFit Games this summer, in her entrepreneurial goals at PRVN, and as a mom to Willow,” McCarthy continued.

Toomey-Orr echoes Jason McCarthy’s sentiment that she and GORUCK form an organic match with matching values. 

  • “As an athlete, I hold myself to the highest standards in every aspect of my life, and I want to be aligned with like-minded brands. I couldn’t think of a better group to be involved with than GORUCK,” Toomey-Orr said.

She goes on to commend GORUCK’s commitment to standards.

  • “GORUCK has an attention to detail that is second to none when it comes to their gear and footwear,” Toomey-Orr said. “I’ve been a huge fan of GORUCK for a long time and I know when I’m training in their footwear or with their gear it’s been designed with our sport in mind.”

The bottom line: GORUCK is the only footwear and apparel brand that Toomey-Orr will represent for this current season. Additionally, Toomey-Orr will develop exclusive workouts for the GORUCK community, co-design a women’s collection, and serve as the face of GORUCK training footwear.

Featured image: GORUCK

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