After 71 Days, CrossFit Games Publishes First Instagram Post

The official CrossFit Games Instagram account broke its 71-day silence when it posted for the first time since the relaunch on November 28, 2019. The inaugural post tipped its hat to the 13 CrossFit Games held since 2007 and looked forward to the next event this summer. 

• “The CrossFit Games began in 2007 as the first competition to objectively measure fitness. From inception, they have been unlike traditional sports like track and field, gymnastics weightlifting, or even decathlon, specialist sports in which the events are known long in advance. The early athletes flocking to Aromas, California from around the world would be tested against a variety of unannounced events each with different movements, equipment and time domains. Competitors were required to train for the unknown, and events including long swims, obstacles courses, 1-rep max lifts, handstand walking and gymnastics apparatus became commonplace. The test has evolved continually. As top athletes return with more strength, speed, endurance, and skill they are met with new tests that take them outside their comfort zone. The 14th edition of the CrossFit Games will take place over 5 days from July 29 – August 2, 2020 in Madison, Wisconsin

The bottom line: The CrossFit Games Instagram page had about 2.3 million followers before it was shut down last May. With just under 42,000 followers at the time of writing, it’s a far cry from where they stood less than a year ago and will hurt their ability to market the CrossFit Games as the event nears.