Survey Finds the Average American Spends Over $100k On Fitness In Their Lifetime

How much do you spend a month on your fitness? This could include things like gym memberships, supplements, equipment, meals, and so forth. A little over a week ago, the supplement company MyProtein posted an interesting report suggesting how much Americans spend on fitness.

The results? They’re kind of surprising, but will most likely not surprise many enthusiasts. Strength sports have been becoming more popular in recent years, along with the fitness industry as a whole. In MyProtein’s report, they surveyed 1,350 Americans between the ages of 18-65 in regards to how much they’re spending on fitness each month.

MyProtein found that the average American is spending roughly $155.00 a month on fitness, which they split across five sub-categories. These categories include: Supplements, gym memberships, personal training, meal planning/nutritional advice, and gym clothing. Within this $155.00, MyProtein took it a step further, and averaged out how these five categories were split. Check out how the five categories averaged out below.

Fitness Category Average National Spending (1/mo)
Supplements$55.95 (36%)
Gym Membership$34.34 (22%)
Personal Training$13.83 (9%)
Gym Clothes$33.89 (22%)
Meal Plan/Nutritional Advice$16.92 (11%)


MyProtein then took that $155.00 and factored it in to an average American lifespan, which currently sits at 78-years of age. So how much was it? The lifetime average they found is more than what most people spend on their college tuition, and equates to roughly $111,554.48. Keep in mind, someone’s monthly fitness expenses will most likely decrease and fluctuate during different stages of life, and so forth.

[Interested in the MyProtein TheWhey protein powder? Check our review here.]

In the report, MyProtein also pointed out fun facts about each state, and highlighted which states spent the most on fitness, such as Oregon, California, and New York. Keep in mind, these are average numbers pulled from MyProtein’s survey, so there could be some bias to their findings.

How much do you spend every month on your fitness?

Jake Boly

Jake Boly

Jake holds a Master's in Sports Science and a Bachelor's in Exercise Science. Currently, Jake serves as the Fitness and Training Editor at BarBend.

He's a Certified Strength and Conditioning Specialist (CSCS) and has spoken at state conferences on the topics of writing in the fitness industry and building a brand.

As of right now, Jake has published over 1,200 articles related to strength athletes and sports. Articles about powerlifting concepts, advanced strength & conditioning methods, and topics that sit atop a strong science foundation are Jake's bread-and-butter.

On top of his personal writing, Jake edits and plans content for 15 writers and strength coaches who come from every strength sport.

Prior to BarBend, Jake worked for two years as a strength and conditioning coach for hockey and lacrosse players, and a personal trainer the three years before that, and most recently he was the content writer at The Vitamin Shoppe's corporate office.

Jake competes in powerlifting in the 181 lb weight class, and considers himself a professional knee rehabber after tearing his quad squatting in 2017. On the side of writing full time, Jake works as a part-time strength coach and works with clients through his personal business Concrete Athletics in New York City.

Leave a Comment


Latest News

Featured Video


Follow Us