Eric Roza’s Acquisition of CrossFit Is Official

The former Datalogix CEO is officially the owner of CrossFit.

Eric Roza, joined by Boston-based investment firm Berkshire Partners, is the official new owner of CrossFit. After Roza and now former CEO Greg Glassman finalized the the acquisition deal two weeks ago, the Department of Justice (DOJ) and Federal Trade Commission (FTC) have issued the final approval for it.

Roza, the former CEO of data and analytics company Datalogix, shared the news on his Twitter page. He also announced a town hall scheduled for the morning of August 19 to answer the community’s questions:

[Related: Nicole Carroll returns to CrossFit HQ]

The deal is done!

Note: bolding by BarBend editorial team for emphasis.

“We did it!!! The acquisition is officially through its final step this morning, just over eight years since I began working towards my dream of leading CrossFit someday. I am so grateful for the opportunity to devote the rest of my life to building the world’s leading platform for health, happiness and performance. This is a powerful reminder that with hard work, an amazing team, and a little luck, dreams can come true!

Speaking of hard work and amazing teams, the CrossFit team has been working hard on our key initiatives around DEI (Diversity, Equity and Inclusion), Affiliate Support, and holding a world-class 2020 CrossFit Games, and I have some exciting updates to share. I look forward to being with you at our next live Community Town Hall on YouTube Live on August 19 at 10am PT/1pm ET/6pm GMT. Shoot any questions in advance to [email protected].

A big virtual hug of gratitude and partnership to the entire CrossFit Community — we’re going to crush it together!”


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In a previous interview Roza did with Dave Castro via Zoom, he shared his non-negotiable values for realigning CrossFit’s brand with the culture it espouses after the brand was damaged by Glassman’s comments regarding the Black Lives Matter movement.

In addition to questions regarding the acquisition of the company, there is still speculation about if and when the 2020 CrossFit Games will happen in Aromas, California without spectators. The event has been delayed multiple times, most recently until at least September 14th due to travel restrictions imposed in response to the ongoing Coronavirus pandemic. Those restrictions have led to events, such as the 2020 Rogue Invitational, moving entirely online or be canceled, as was the case with the Mayhem Madness Team Event.

Feature image via East Ridgefield CrossFit: @eastridgefieldcrossfit