Rogue Fitness Acquires OSO Barbell

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In a post recently published on their blog, Rogue Fitness has announced they have acquired OSO Barbell, Tyler Stilson’s weightlifting equipment company that’s best known for their range of specialty weightlifting collars. OSO is perhaps best known for their range of colorful barbell collars.

Rogue Fitness founder Bill Henniger said,

We are very excited to bring OSO into the Rogue family of American made products. I have always admired Tyler’s designs and ingenuity, so we are excited to continue working with him on new products, as well.

Over on Instagram, OSO Barbell said of the deal,

We at OSO could not be more excited! Over the last three years it has been our honor to bring you products that are innovative, functional, and OSO stylish! We are excited to continue to innovate along side Rogue Fitness.

If this is the first you’re hearing about OSO, it’s a company that took the business mantra of “find your niche and prosper” seriously. Founded in Colorado, Tyler Stilson was tired of “(struggling) to get those spring collars on/off quickly when seconds count.”

View this post on Instagram

Our awesome members chipped in to get these custom OSO barbell collars for our Team Iconic competitors to congratulate them for making Regionals. We were thrilled with how they turned out! HUGE thank you to our members for coming together for this, Jason Morris @oso_barbell for his great customer service, and to OSO Barbell for such a great product! We are excited to see our Team get tons of PR's with these in the coming year! We will also be raffling off two pairs of OSO barbell collars at the Hometown Hero Charity Challenge on June 10th! Make sure to mark your calendars to come out and support this event. You will definitely want to try to score yourself a pair of these awesome barbell collars as well as several other great items we will be raffling off to raise money for the Escondido Police CARE Foundation. We will be putting out a list soon of all the awesome items that will be up for grabs at our raffle! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ 🔺Just a reminder we have a modified gym schedule today (Thursday, 05/25). There will be a 7AM and an 8AM class and a 5PM and 6PM class only. Thank you for your understanding as our Team, including most of our Coaches, prepares to compete at Regionals this weekend. #teamiconic2017 #crossfitregionalsbound #osobarbell #gymfamily

A post shared by Iconic Fitness (@crossfit_iconic) on

Fast forward three years, and OSO sells six different kinds of collars in a wide variety of colors, and they even offer the choice of customizing your collars with your own logo. Over the years they’ve added to their product line with safety blocks, featherweights, mini bars, false grips, and apparel, and OSO has become to the collar of choice for many high level athletes and competitions, including Wodapalooza.

Rogue Fitness, of course, is one of the most dominant manufacturers of gym equipment in the United States and is the official equipment supplier of the Reebok CrossFit® Games, USA Weightlifting, the Arnold Strongman Classic, and the World’s Strongest Man competition.

In 2018, Rogue will carry all OSO products into their line-up and move the company’s production to Columbus, where Rogue is headquartered.

Featured image via @oso_barbell on Instagram.