Rogue Fitness Acquires OSO Barbell

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In a post recently published on their blog, Rogue Fitness has announced they have acquired OSO Barbell, Tyler Stilson’s weightlifting equipment company that’s best known for their range of specialty weightlifting collars. OSO is perhaps best known for their range of colorful barbell collars.

Rogue Fitness founder Bill Henniger said,

We are very excited to bring OSO into the Rogue family of American made products. I have always admired Tyler’s designs and ingenuity, so we are excited to continue working with him on new products, as well.

Over on Instagram, OSO Barbell said of the deal,

We at OSO could not be more excited! Over the last three years it has been our honor to bring you products that are innovative, functional, and OSO stylish! We are excited to continue to innovate along side Rogue Fitness.

If this is the first you’re hearing about OSO, it’s a company that took the business mantra of “find your niche and prosper” seriously. Founded in Colorado, Tyler Stilson was tired of “(struggling) to get those spring collars on/off quickly when seconds count.”

Fast forward three years, and OSO sells six different kinds of collars in a wide variety of colors, and they even offer the choice of customizing your collars with your own logo. Over the years they’ve added to their product line with safety blocks, featherweights, mini bars, false grips, and apparel, and OSO has become to the collar of choice for many high level athletes and competitions, including Wodapalooza.

Rogue Fitness, of course, is one of the most dominant manufacturers of gym equipment in the United States and is the official equipment supplier of the Reebok CrossFit® Games, USA Weightlifting, the Arnold Strongman Classic, and the World’s Strongest Man competition.

In 2018, Rogue will carry all OSO products into their line-up and move the company’s production to Columbus, where Rogue is headquartered.

Featured image via @oso_barbell on Instagram.

Nick English

Nick English

Nick is a content producer and journalist with over seven years’ experience reporting on four continents. His first articles about health were on a cholera outbreak in rural Kenya while he was reporting for a French humanitarian organization. His next writing job was covering the nightlife scene in Shanghai. He’s written on a lot of things.

After Shanghai, he went on to produce a radio documentary about bodybuilding in Australia before finishing his Master’s degrees in Journalism and International Relations and heading to New York City. Here, he’s been writing on health full time for more than five years for outlets like BarBend, Men's Health, VICE, and Popular Science.

No fan of writing in the third person, Nick’s passion for health stems from an interest in self improvement: How do we reach our potential?

Questions like these took him through a lot of different areas of health and fitness like gymnastics, vegetarianism, kettlebell training, fasting, CrossFit, Paleo, and so on, until he realized (or decided) that strength training fit best with the ideas of continuous, measurable self improvement.

At BarBend his writing focuses a little more on nutrition and long-form content with a heaping dose of strength training. His underlying belief is in the middle path: you don’t have to count every calorie and complete every workout in order to benefit from a healthy lifestyle and a stronger body. Plus, big traps are cool.

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