The BarBend 20

Rudy Kadlub & Chris Duffin
Photos from @rudykadlub/@mad_scientist_duffin on Instagram
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Rudy Kadlub & Chris Duffin

Even if you don’t know the name Kabuki Strength — and if you’re a powerlifter, you probably do — you’ve still most likely benefited from their array of innovative gym tools.

Founded in 2015 by elite powerlifters Chris Duffin and Rudy Kadlub, Kabuki Strength gained attention for their unique and useful strength equipment. Lifters swing the ShoulderRok around their heads for improved stability and mobility. The Duffalo Bar — which is curved — promises pain-free shoulder positioning for squats and bench presses. And the Transformer Bar lets a lifter adjust the bar’s sleeve positioning to fit 24 different angles for a variety of squats. They make great products that people love.

They also do a lot of good.

Kabuki Strength’s mission is “Equipment, Education, Coaching, and Charity.” They offer seminars and online coaching. Duffin and Kadlub are also always searching for ways to raise money for a good cause. One example:  Duffin started the #GrandGoals movement on social media, performing epic feats of strength — like deadlifting 1,000 pounds for two reps and squatting 1,001 pounds for three — to raise money for the Leukemia & Lymphoma Society.

Kabuki Strength is a small company doing big things — and making its customer, subscribers, and community better for it.