Breaking: USA Weightlifting Names Rogue Fitness Official Equipment Manufacturer

Earlier today, USA Weightlifting made a big announcement confirming that Rogue Fitness will be their new official Equipment Manufacturer. Rogue Fitness is now part of a 4-year agreement with USA Weightlifting to collaborate with Team USA members to develop new products.

CEO of USA Weightlifting, Phil Andrews made a few comments in regards to his excitement to partner with Rogue Fitness.

“Rogue makes great products that are very familiar to many of our athletes.”

Andrews also expressed the organization’s excitement to be newly partnered with Rogue.

“USA Weightlifting is proud to call Rogue Fitness our partner and official barbell manufacturer. We thank Rogue for the innovate approach to our partnership.”

The excitement appears to be mutual from both parties. Rogue Fitness owner, Bill Henniger, shared his thoughts in the Team USA release about the newly formed domestic partnership.

“As an American company, we couldn’t be happier that our American-made equipment will be used at the top level of weightlifting in the United States. We’re excited to help equip our home team.”

Currently, Rogue Fitness is working to obtain their International Weightlifting Federation (IWF) Certification for equipment. Moving forward, Rogue Fitness will be the provider of IWF-certified barbells in the warm-up and competition areas at USA Weightlifting national events. 

Rogue is based in the U.S. out of Columbus, Ohio and was founded in 2006. They employ more than 500 workers who develop and manufacture strength and conditioning equipment.

According to the announcement, the new domestic partnership goes further than just providing equipment at events; USA Weightlifting and Rogue Fitness will be working together to develop new equipment as well.

Feature image from USA Weightlifting at


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Jake holds a Master's in Sports Science and a Bachelor's in Exercise Science. Currently, Jake serves as one of the full time writers and editors at BarBend. He's a Certified Strength and Conditioning Specialist (CSCS) and has spoken at state conferences on the topics of writing in the fitness industry and building a brand. As of right now, Jake has published over 1,100 articles related to strength athletes and sports. Articles about powerlifting concepts, advanced strength & conditioning methods, and topics that sit atop a strong science foundation are Jake's bread-and-butter. On top of his personal writing, Jake edits and plans content for 15 writers and strength coaches who come from every strength sport.Prior to BarBend, Jake worked for two years as a strength and conditioning coach for hockey and lacrosse players, and was a writer at the Vitamin Shoppe's corporate office. Jake regularly competes in powerlifting in the 181 lb weight class, and considers himself a weightlifting shoe sneaker head. On the side of writing full time, Jake works as a part-time strength coach and works with clients through his personal business Concrete Athletics in Hoboken and New York City.