Graham Holmberg Gives Closer Look at New Reebok Weightlifting Shoes

If you’re a fan of competitive CrossFit and don’t recognize the name Graham Holmberg, you may want to familiarize yourself. He’s a multi-time CrossFit Games competitor and won The CrossFit Games back in 2010, which makes him the last person to beat Rich Froning in individual competition. Holmberg was one of the sport’s first name ambassadors and continues to compete and coach at a remarkably high level.

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He’s also been one of Reebok’s go-to athletes for marketing apparel, so it’s no surprise he’s one of the first to be wearing their new, dedicated weightlifting shoe, rumored for release sometime later this year.

Reebok Lifting Shoe

We’ve actually seen the shoe before on CJ Cummings, who wore a black and gold version on his way to setting a new Youth Clean & Jerk world record at the Junior World Championships earlier this year. Unlike other Reebok lifters from the past few years — most of which were a sort of light hybrid made for CrossFit workouts that included weightlifting movements — this shoe is supposedly designed as a true weightlifting shoe. That means it’s competing in the same category as shoes like Adidas’ Leistung and Nike’s Romaleos.

Holmberg is seen wearing the shoe — with a few key closeups — in a new promotional video for CrossFit Hilliard, released on his own YouTube Channel.

It’s one of our closest looks yet at the shoe in action. While we’ve heard this is supposed to be a dedicated lifter, Holmberg can be seen doing a variety of movements in it, including double-unders.

Graham Holmberg Reebok Lifting Shoe

So far, we’ve seen two color patterns for the shoe: Cummings’ black and gold, and Holmberg’s white and black.

No word yet on an official release date, but our guess is we’ll see them on the feet of more Reebok-sponsored athletes in the next couple of months.

Graham Holmberg Lifting Shoe

Featured image and screenshots: Graham Holmberg on YouTube

David Tao

David Tao

BarBend's Co-Founder and Editorial Director, David is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space. He also serves as a color commentator for both National and International weightlifting competitions, many through USA Weightlifting.

David graduated from Harvard University and served for several years as Editorial Director/Chief Content Officer of Greatist.com. In addition to his work in the health & fitness industry, David has been a writer for Fortune and Fortune.com, as well as a contributor to Forbes.com, Slate, and numerous other outlets across the web and in print. He's especially passionate about the intersection of strength sports and quality, professional media coverage — overlapping interests shared by the BarBend editorial team and which drive their content strategy each and every day.

David is a proud Kentucky native. In his free time, David is a voiceover actor and can be heard in animated films, independent shorts, music videos, commercials, and podcasts.

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