Editor and Co-Founder: David Tao

David Tao

BarBend’s Co-Founder and Editorial Director, David is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space. He also serves as a color commentator for both National and International weightlifting competitions, many through USA Weightlifting.

David graduated from Harvard University and served for several years as Editorial Director/Chief Content Officer of Greatist.com. 

In addition to his work in the health & fitness industry, David has been a writer for Fortune and Fortune.com, as well as a contributor to Forbes.com, Slate, and numerous other outlets across the web and in print. He’s especially passionate about the intersection of strength sports and quality, professional media coverage — overlapping interests shared by the BarBend editorial team and which drive their content strategy each and every day.

David is a proud Kentucky native. In his free time, David is a voiceover actor and can be heard in animated films, independent shorts, music videos, commercials, and podcasts.

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About BarBend and JAKK Media

BarBend is operated by JAKK Media, and we’re dedicated to the growth and promotion of strength training worldwide. BarBend covers a wide range of topics in strength, including training, nutrition, sports, news, analysis, reviews, and opinion. Whether you’re a seasoned lifter, new to the gym, or a dedicated strength sports fan, we’re your go-to source for the content you need to know!

Our team of in-house editors has decades of combined experience in strength training content. The majority of reviews on our site are written based on their first-person experience and testing. We also feature content from dozens of top contributing writers, coaches, and athletes from around the world. And BarBend’s Expert Network features medical professionals, trainers, and researchers who help verify the accuracy of our content, specifically select training and reviews topics. Content that is Expert Verified is indicated at the top of each corresponding article. We also work to keep our content up-to-date and indicate the day of the most recent editorial updates at the top of our articles.

BarBend is also the Official Media Partner of USA Weightlifting, the governing body for the sport in the United States.