Today I’m talking to Matt B. Davis, the founder and driving force behind Obstacle Racing Media, the web’s number one source for all things OCR, Hyrox, and more. Matt and I have a lot in common: We’re both passionate about fitness, we both started sport-specific media companies, and we both started those media journeys at a time when a lot of folks said it was a bad idea. Like BarBend, Obstacle Racing Media has stood the test of time and grown from a one-man blog into a true source and home for its community online. If you want to know about the real history behind the rise and fall and rise again of OCR, Matt has a story for you.
Before we get into that, I want to give a quick shoutout to today’s episode sponsor, Protecht Wraps. Wrist protection is important for me — and as someone with wrist injuries in the past, I try and go the extra mile to protect them.
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On this episode of The BarBend Podcast, host David Tao talks to Matt B. Davis about:
- “This sounds fun to me” — how a company without a business plan rose to the top of the niche media space (2:45)
- The beginning of the OCR space, including its roots in “Tough Guy” (07:00)
- “Oh, this is how you keep traffic” in a community (11:40)
- How big is OCR? The real story behind the numbers (15:00)
- “The growth of OCR…it’s a sport that social media built” (17:00)
- The tension of elite OCR versus making it “fun” for everyone. Which won out? (20:00)
- Where’s the REAL money in Obstacle Course Racing? (24:10)
Relevant links and further reading: