It’s very interesting. This was my sales pitch to a lot of the brands and a lot of the speakers. It also gave me the inspiration to open up the gym. For me, we’ve agreed in society that the worst possible thing you could do to someone is throw them in jail.
The worst thing you can do to somebody in jail is throw them in solitary confinement. We’ve all agreed that this is the worst possible form of punishment in our society.
During COVID, that’s exactly what was going on. You’re in your little box. If you look at a building, everybody’s in their little box. They’re stuck in that little box and don’t move out of that box, stay in there. It’s almost a form of prison.
For me, I felt that right away. I was like, “I need to get out.” First couple weeks of COVID, I would take my dog for 10-mile walk, 12-mile walks all over the city. I literally would walk from my apartment through Central Park all the way down to Financial District.
I’m like, “I just got to move.” Coming back into my apartment after I did that, I’m like, “All right, I feel good, I feel normal, my brain’s working again.”
I watched a great documentary on Netflix about a young man who got locked up in Rikers Island. They put him in solitary confinement, and they were saying that after 24 to 48 hours, your brain starts to atrophy because it doesn’t have human connection. By nature, we are tribal creatures. We need to be around people. We need that energy.
When people were saying, “Oh, well, everybody’s going to do virtual. Gyms are dead and blah, blah, blah.” I was like, “That’s the worst possible thing. It’s never going to happen. People want to be around other people.”
The energy in that room, I wish I could bottle that up, put it in a jar and send it to people who are like, “Hey, I don’t know if I want to come to the event, or I don’t know if events are worth it.” It’s like, “Come on, you felt it. You were there.”
The amount of people that had that great experience…Knock on wood, I haven’t gotten any bad feedback or anybody saying they didn’t like it. Everybody was like, “10 out of 10, can’t wait to be back, blah, blah, blah.” That’s what we all wanted. Everybody wanted to be around other people.
Again, it was two years, we hadn’t done anything. New York’s never experienced an event like this. We wanted to get people having a good time, hanging out, interacting. First thing I said, the first initiative for the event was, to connect to people again, to get people in the same room.
There’s this animosity that builds or this kind of…You lose connection with people, and then when you see them in person it’s different. You’re like, “Oh, my God, I miss this person. I miss that vibration than I got being in front of somebody.”
A lot of that was happening that day. There was a lot of good vibes in the room. Everybody got what I wanted out of it. Our minds are almost trying to be like, “Oh, I’m in front of David right now, but I’m not really with him.”
It’s almost like, “I see you but I’m not with you.” It’s different. It’s like talking to somebody through glass. It’s not the same as being able to embrace them, to touch, to be around them and I wanted to recreate that. I think that’s the most special thing.
You can’t show that to somebody. It’s like seeing a live performance, I can watch. This is when I thought that the inner…doing everything through the computer sucks. Bruce Springsteen is one of my favorite artists of all time and he was doing a live show on Zoom or some bullshit, and I started watching him like, “This sucks.”
Now Bruce Springsteen is playing next year, it’s a $1,000 for shit seats. It’s $5,000 to sit anywhere close. I’m thinking about, I’m like, “I’m probably going to pay that because I want to be around that.” That’s what you’re paying for, you’re paying for that vibration, the feeling of seeing something live that you can’t explain to somebody unless they were there too.
When you’re with a buddy of yours and you’re like, “Remember that time we went there?” You’re trying to tell somebody else, but they’ll never get it. You have to be there to get it.
There’s something very special about that, and that’s why I put so much into this. I put so much money into it. I put so much time into it, and I love the people who get what I’m trying to do with this.