Tom Boyden is one half of the dynamic duo Juji & Tom. Find out how he partnered with Jujimufu and cracked the code on the way to building one of YouTube’s craziest and most successful video channels.
In this episode of The BarBend Podcast, guest Tom Boyden and host David Thomas Tao discuss:
- Which is tougher: Building strength, or mastery in media? (3:00)
- How Tom and Jujimufu met through martial arts tricking (5:20)
- Tom’s experience with Starting Strength and Gallon of Milk a Day as a teenager (6:30)
- The strange, amazing career path from horticulture to fitness media (8:18)
- Missteps and mistakes in the early days of Juji & Tom (13:09)
- Why so many fitness channels on YouTube were nearly destroyed in 2017 — including Juji & Tom’s (15:10)
- Insight into the business partnership between Tom and Juji: How they monetize, build revenue, etc. (16:30)
- The channel’s first mega-hit with rock climbers and grip challenges (19:38)
- How Tom convinces the world’s top athletes to partner on videos, travel, and more (24:30)
- Tom’s dream collaborators (30:35)
- Tom’s hidden skill — will we ever see a bassoon in an upcoming video?(32:32)
Relevant links and further reading:
- Follow Juji & Tom on YouTube
- Follow Tom on Instagram
- Follow Tom on Twitter
- Visit Grip Genie
