Would You Buy One of the New CrossFit® Saddleback Bags?

CrossFit HQ recently announced their partnership with Saddleback Leather Co. to create a new line of CrossFit®-branded leather bags. Saddleback Leather Co. design their products around the use of genuine leather and have a line composed of multiple bag styles, wallets, and other leather oriented products. CrossFit’s new bags appear to be similar to models Saddleback already produce, but with the CrossFit branding imprinted on the side.

Check out the Instagram post below shared from Saddleback Bags that features a quote from Greg Glassman (Founder of CrossFit), along with multiple pictures of what the bag line will look like.

In their Instagram post’s description, Saddleback Bags writes, “When it comes to brand association, the litmus test is CrossFit because CrossFit is the best physical fitness program on earth. And Saddleback Leather is the best in leather on earth. The universe demands value and quality and Saddleback Leather should be discovered. Everyone should know about it.” – Greg Glassman, Founder of CrossFit

The CrossFit Leather Waterbag retails at $875.00, and the CrossFit Thin Leather Briefcase is $579.00. The branding is minimal, so the prices don’t vary from the original bags too much. Another unique characteristic to note about Saddleback Bags is that they offer a 100-year warranty on their products.

If you’re already a fan of Saddleback Bags, then this partnership may not come as a shock to you. Up until the end of August, Saddbleback Leather Co. were giving out complimentary 2017 Reebok CrossFit Games wallets with every $250+ purchase.

CrossFit HQ employee Tommy Marquez also posted about the partnership on Instagram. In his post’s description he writes, “CrossFit & Saddleback Leather are very different companies in terms of product, but are strikingly similar in terms of our philosophies, approach, and commitment to how we operate. CrossFit isn’t just about selling a workout plan, it’s about improving the world through optimum fitness and reversing the chronic disease that plagues our society.”

“Saddleback isn’t about just selling bags, it’s about the art, craftsmanship, and virtuosity of creating something that is of the highest quality & will accompany you for the ENTIRETY of your life’s journey. Both companies have a higher purpose and I’m proud that we’re working together.”

CrossFit and Saddleback Leather Co. have yet to announce their official release date, but it’s pretty clear what we can expect from their partnership.

Feature image from @saddlebackbags Instagram page. 

Jake Boly

Jake Boly

Jake holds a Master's in Sports Science and a Bachelor's in Exercise Science. Currently, Jake serves as one of the full time writers and editors at BarBend. He's a Certified Strength and Conditioning Specialist (CSCS) and has spoken at state conferences on the topics of writing in the fitness industry and building a brand. As of right now, Jake has published over 1,100 articles related to strength athletes and sports. Articles about powerlifting concepts, advanced strength & conditioning methods, and topics that sit atop a strong science foundation are Jake's bread-and-butter. On top of his personal writing, Jake edits and plans content for 15 writers and strength coaches who come from every strength sport.Prior to BarBend, Jake worked for two years as a strength and conditioning coach for hockey and lacrosse players, and was a writer at the Vitamin Shoppe's corporate office. Jake regularly competes in powerlifting in the 181 lb weight class, and considers himself a weightlifting shoe sneaker head. On the side of writing full time, Jake works as a part-time strength coach and works with clients through his personal business Concrete Athletics in Hoboken and New York City.

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