Dr. Sean Pastuch has worn many hats in the fitness industry, including trainer, coach, chiropractor, podcast host, business mentor, and business owner. But he’s perhaps best known as the founder and face behind Active Life, a company built to “help the world helping thousands of people to get out of pain WITHOUT going to the doctor or missing the gym.” Active Life also provides an immensely deep offering of educational tools to fitness professionals on how to build their knowledge, businesses, and clientele.
And it’s not just what Sean’s business does that makes a big impact in the public eye. It’s who he works with: Some of the fitness world’s biggest and most influential names, particularly when it comes to elite CrossFit athletes.
I sat down with Sean to talk about his history in the industry, with a particular focus on the ups and downs of working with some of fitness’ MEGA influencers.
One things that stood out to me is Sean’s unwavering dedication to his principles, including instances when he’s actually FIRED big-name clients who weren’t adhering to his programming in a real and dedicated way.
That’s right: This is a business owner who told some of the biggest names in fitness he didn’t want to work with them anymore because they weren’t using Active Life to its utmost potential.
Find out why that’s turned out to be a great business decision — and other lessons important for anyone interested in the business aspect of the fitness industry — on this episode of The BarBend Podcast.
In this episode of The BarBend Podcast, guest Sean Pastuch and host David Thomas Tao discuss:
- How Sean began his fitness journey (including life as a 103-pound wrestler) (1:05)
- Sean’s informal beginnings as a personal trainer (3:20)
- Why Sean purposefully built his knowledge base in the least glamorous environment possible — and took those lessons to higher-end facilities (4:30)
- Active Life’s beginnings and finding a path in a changing era of fitness (7:30)
- Leveraging the growing influence of CrossFit to build connections and raise the brand’s profile (10:10)
- How Sean found and partnered with athletes to provide real value and raise Active Life’s profile (12:45)
- Why value is a two-way street, and why Sean had to (shockingly) fire some high-profile clients — and why he stands by those decisions today (16:50)
- The good AND the bad of working with super-high-profile athletes and influencers (20:49)
- Why working with elite athletes upped Sean’s game with clients of ALL levels (24:39)
- Sean doesn’t his company to be known as the brand with great programming. Here’s what he REALLY wants long term (29:09)
Relevant links and further reading: