Over the weekend, thousands of strength sports fans gathered at the Olympia Fitness & Performance Weekend, which was held in Las Vegas, Nevada. At the Mr. Olympia competition finals on Saturday night, Shawn Rhoden was making history by besting seven-time consecutive champion Phil Heath.
To coincide with the competition, Generation Iron Fitness & Bodybuilding Network was busy releasing the trailer for Generation Iron 3 (now available in its full version), the third installment of their epic bodybuilding documentaries. In their YouTube video’s description they write that this documentary will be released later this year, but haven’t provided an official date.
Last year, Generation Iron 2 was released around May, and while it came off as a little unfocused, it did do a decent job of showcasing how much the sport has changed since its inception and the myriad ways athletes make a living outside of competition — which meant there was a lot of talk about Instagram. If you want to read our full review — visit here.
Which brings us the new Generation Iron 3 trailer. Instead of a documentary about the expanding digital landscape of the sport, Generation Iron 3 appears to be focusing on the expanding international landscape, with a lot of time dedicated to the sport’s growing base in India, the Middle East, and elsewhere.
The first portion of the trailer highlights the growth of bodybuilding across the globe and how competition is continually getting tougher and more competitive, then the second half features quotes and athletes we can hopefully expect to see.
So who’s going to be in Generation Iron 3? In the YouTube description Generation Iron Fitness & Bodybuilding Network provides some information writing,
“Featuring such athletes as Kai Greene, Regan Grimes, Hadi Choopan, Varinder Singh, Brandon Hendrickson, Stanimal De Longeaux, and appearances by legendary greats such as Rich Gaspari and Jay Cutler – Generation Iron 3 expands its vision wider than ever before with a truly worldwide approach to uncovering the perfect physique.”
After a second documentary that came up a bit short on capturing the essence of bodybuilding’s growth and with quotes like, “If I wanted to be healthy, I wouldn’t be competing,” and “Bodybuilding only lasts for a certain period of time, and you have your window,” this documentary is certainly seeming more intense and direct than its predecessor.
Feature image from Generation Iron Fitness & Bodybuilding Network YouTube Channel.