Mat Fraser’s Podium Nutrition Enters Exclusive Deal With GNC

Five-time Fittest Man on Earth® Mat Fraser and the Buttery Bros' Podium Nutrition supplements can be found in GNC stores in the US.

Just because the five-time Fittest Man on Earth® Mat Fraser retired from competitive CrossFit in February 2021 does not mean that he is not still heavily involved with the sport and the athletes that compete. In addition to his new podcast with CrossFit Games veteran Josh Bridges and Sevan Matossian and writing a book titled “HWPO — Hard Work Pays Off,” with Spenser Mestel, Fraser teamed up with documentarians Heber Cannon and Marston Sawyers — also known as the Buttery Bros — Paul Haverland, and Jeremy Osborne to build the supplements company Podium Nutrition.

According to Town News, Podium “entered into an exclusive retail partnership” with GNC. Podium’s supplements are now available on as well as GNC retailers throughout the USA. GNC launched Podium’s supplements on their website on Sept. 23, 2021. There are three products available in a variety of flavors — whey protein, FUSE (a pre-workout), and Hydro+Salt (BCAAs).


View this post on Instagram


Shared post on

[Related: Adam Klink and Taylor Williamson Win Rogue Fitness’ Bandit Challenge]

Fraser hopped in a GNC store that appears to be in a mall for a photo with his company’s supplements on the day of the launch. While holding a container of Podium’s whey and a massive smile on his face, the winningest CrossFit Games athlete ever wrote in the caption:

[Podium] went live today nationwide in all US [GNC] locations. Couldn’t be more proud to see it on the shelves.

In early September, Podium Nutrition launched their products on their site — — and sold out shortly thereafter. Since Fraser and the Buttery Bros. designed the supplements to appeal to competitive CrossFitters, they offer complete transparency for the ingredients in each product so that athletes don’t need to be concerned about their products conflicting with drug testing for competition.

[Related: How to Program for CrossFit Athletes Returning After a Break]

Podium Nutrition Supplements

The list of Podium Nutrition’s supplements currently are the following:

  • Podium Fuse — Peach Mango
  • Podium Fuse — Sour Watermelon
  • Podium Hydro+Salt — Peach Mango
  • Podium Hydro+Salt — Sour Watermelon
  • Podium Whey — Coffee Ice Cream
  • Podium Whey — Peanut Butter Crunch

Podium Nutrition was founded in March 2020. GNC was purchased by the Harbin Pharmaceutical Group for $770 million. Podium currently sponsors two athletes — 2021 Fittest Man on Earth® Justin Medeiros, and Craig Richey.

Feature image: @mathewfras on Instagram