HWPO Training, the fitness brand and training platform led by five-time CrossFit Games champion Mat Fraser, is entering the HYROX fitness racing trend.
The company announced on Tuesday that it will partner with HYROX through a digital collaboration. Simultaneously, Fraser posted a video on Instagram announcing that he has another HYROX race on the books for the fall and will be training “for real” this time.
Remind me: The worlds of CrossFit and HYROX continue to coexist; however, a trend has emerged in which traditionally CrossFit-focused training camps and fitness brands are incorporating HYROX into their offerings.
PRVN Fitness, co-founded by Tia-Clair Toomey-Orr and Shane Orr, is one of the most notable brands recently to invest in HYROX, following closely on the heels of John Singleton’s The Progrm.
HWPO Training did not disclose any further details about the partnership but expressed enthusiasm surrounding the fitness race that is taking over the U.S.
- “I did my first race a couple of months ago, and I can’t wait to do the next one, but this time we’re bringing the whole community of hard workers with us, so stay tuned,” Fraser said in a social media post announcing the partnership.
Separately, Fraser elaborated on his training in a video on his YouTube page.
He shared that he had done almost no preparation for his first HYROX race, which he participated in alongside his friend, co-founder, and HWPO Training CEO, Matt O’Keefe.
- “For the one in Vegas, I worked out a little, but next to zero prep, and just wanted to enjoy my time with my friend, and just complete it and see what it’s all about. So, now, dedicate a little bit more time to it,” said Fraser in a video on YouTube.
The announcement shouldn’t come as much of a surprise since O’Keefe signaled earlier this year that HWPO Training would be expanding its reach into other areas of fitness. Readers can find that interview here.
One last thing: Two of the greatest CrossFitters of all time are now proponents of the fitness race, signaling a strong future for both sports.
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Featured image: Eric Castanos / HWPO Training
