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Home » Bodybuilding News » Bodybuilder Erin Stern: "People Will Do Whatever It Takes To Get Attention" Online 

Bodybuilder Erin Stern: “People Will Do Whatever It Takes To Get Attention” Online 

Stern advises exercising caution when seeking fitness advice online.

Phil Blechman
Written by Phil Blechman
Last updated on April 3rd, 2025

The internet offers a wealth of fitness information, but not all are reliable or safe. Many social media influencers, despite their popularity, often share inaccurate or even harmful advice, which can hamper overall health and well-being. 

On Aug. 28, 2024, two-time Figure Olympia champ Erin Stern shared her expertise in spotting online scams.

Erin Stern’s 5 Tips For Navigating Online Fitness Information

  1. Be Wary of “Black-and-White Thinking“
  2. Consider Ulterior Motives 
  3. Seek Information From Credible Sources
  4. Be Patient and Consistent
  5. Do Your Own Research

[Related: Is Social Media Ruining Your Progress in the Gym?]

https://www.youtube.com/watch?v=9h6RBrF8YDY

[Related: How Computers and the Internet Transformed Powerlifting Forever]

1. Be Wary of “Black-and-White Thinking“

Stern emphasizes the need to be skeptical of absolute statements. She warns against influencers who promote “black-and-white thinking” with pronouncements like “never do this exercise” or “always eat this way.” 

Stern argues that such rigid approaches rarely apply universally, and finding the ideal approach usually involves personalization. She encourages experimenting with different workout programs and diets to determine what suits your unique needs. 

2. Consider Ulterior Motives 

Stern cautions against influencers who may have hidden agendas. Some influencers could be promoting products or supplements in which they have a financial stake. 

Stern criticizes Dr. David Sinclair, who she alleges campaigned to classify Nicotinamide mononucleotide (NMN) as a drug, thus limiting its over-the-counter availability (1). She also criticizes Dr. Andrew Huberman for endorsing a particular greens powder despite its potentially underwhelming ingredients. 

View this post on Instagram

A post shared by Erin Stern (@2x_ms_olympia)

Stern recommends looking for signs of ulterior motives, such as sponsored content or the promotion of an influencer’s own products.

3. Seek Information From Credible Sources

When evaluating information from influencers, scrutinize the source of any referenced studies. Stern cautions against relying on small studies or those funded by companies with a financial stake in the product being researched.

4. Be Patient and Consistent

Attaining fitness goals takes time and discipline. Stern advises being skeptical of quick fixes or miracle cures. While acknowledging there might be some exceptions, she underscores that sustainable progress generally comes from hard work, patience, and a commitment to healthy habits. 

We live in an attention economy, and people will do whatever it takes to get attention.

Stern criticizes the unrealistic expectations fostered by social media, where influencers often showcase unrealistic results achieved by potentially unhealthy or unsustainable methods.

5. Do Your Own Research

Stern suggests adopting a more scientific approach to navigate the online fitness world. She recommends tracking food intake, employing progressive overload in training, and making suitable adjustments based on personal experience. 

Stern recommends finding credible sources of information, highlighting Dr. Rhonda Patrick for her research-backed content on various topics and Dr. Brad Schoenfeld for his expertise in hypertrophy. Peer-reviewed research published in accredited science journals is an accepted source of reliable information.

References

  1. Shade C. The Science Behind NMN-A Stable, Reliable NAD+Activator and Anti-Aging Molecule. Integr Med (Encinitas). 2020;19(1):12-14.

Featured image: @2x_ms_olympia on Instagram

Phil Blechman

About Phil Blechman

Phil is a native New Yorker passionate about storytelling, bodybuilding, and game design. He holds a BFA from Syracuse University.

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