Former NOBULL Executive, Todd Meleney, Launches Boutique Brand Marketing Agency ‘World On Fire’
One year ago, Todd Meleney resigned as Chief Marketing Officer at NOBULL. Now, he and his team have unveiled a new brand marketing agency, World On Fire.
Remind me: Meleney resigned from NOBULL in May 2023 after being hired as the company’s first employee in 2013. Before his role as CMO, he served as NOBULL’s brand manager.
NOBULL was the title sponsor of the CrossFit Games from 2021-2023 and underwent rapid growth in short order. Following Meleney’s exit, however, the company also issued a round of layoffs and more recently merged with Tom Brady’s wellness company TB12.
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A year in the works: Meleney says he immediately had clients following his departure from NOBULL, but he took the year to build the agency alongside his team.
- “We were just focused on building something unique and doing the work before talking about it or celebrating it. Our focus really has been on our clients for the last year,” Meleney tells Morning Chalk Up, in an interview.
Meleney says World On Fire focuses on “early-stage brands,” particularly in fitness, that are seeking to establish their identity and communicate their story.
- The boutique brand marketing agency already has a roster of clients, including Ice Barrel, HWPO Training, Rogue Fitness, Kane Footwear, and ROKA.
The team seeks to help companies develop deep relationships with their customers and advises them on the most financially rewarding ways to do so.
- “I think it’s healthy and exciting to see a lot of new brands entering the space and brands that are born out of the space having success. It’s an ecosystem that thrives when there are companies of all different scales involved,” Meleney says.
Meleney says he and his team have some more projects to come, but for now, those seeking brand management can reach out through their website.
The agency is currently hiring a content marketing manager, director of marketing, and senior digital marketing manager. Those interested can find more info and apply here.
Featured image: @worldonfire / Instagram