On Jun. 5, 2024, HYROX Europe announced the fitness brand Built For Athletes (BFA) as their “Official Backpack and Luggage Supplier.” BFA produces backpacks and luggage built with performance in mind.
Per HYROX’s press release, “this partnership reflects the existing synergy between the two brands [and] will see an exclusive collection of four pieces, including a brand-new 35L backpack size and the Crossbody Bag:
HYROX & Built For Fitness Collection
- HYROX x BFA 35L Backpack Pro — £160/$200
- HYROX x BFA 60L Duffel Bag — £175/$220
- HYROX x BFA Keychain — £8/$9
- HYROX x BFA Cross Body Bag — £45/$55
The exclusive four-piece collection will be available for purchase at HYROX World at every European event from the start of the 24/25 season and on builtforfitness.com and hyrox.com in September 2024.
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Over the past 18 months, BFA has been a steadfast presence at HYROX events, which saw participation grow to over 175,000 in the 2023/24 race season. Founder and Creative Director at BFA Nick Costello remarked on the significance of this partnership as “a pivotal milestone for Built For Athletes.”
BFA athletes and ambassadors include Graham Halliday, who ranked fifth at the 2023 HYROX World Championships; 2024 HYROX Glasgow champion Jake Dearden, and Elite 15 HYROX competitor Zara Piergianni.
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Featured Image courtesy of HYROX.
