• Skip to primary navigation
  • Skip to main content
The BarBend Logo in white.

BarBend

The Online Home for Strength Sports

  • Strength
    • Best Home Gym Machines
      • Best Functional Trainers
      • Best Squat Racks
      • Best Budget Home Gym Equipment
      • Best Cable Machines
      • Best Weight Benches
      • Best Smith Machines
      • Best Smart Home Gyms
    • Best Barbells
      • Best Budget Exercise Bikes
      • Best Budget Barbells
      • Best Powerlifting Barbells
      • Best Barbells For Women
    • Best Kettlebells
      • Best Adjustable Kettlebells
    • Best Dumbbells
      • Best Adjustable Dumbbells
    • More Strength Equipement
      • Best Resistance Bands
      • Best Weight Plates
      • Best Bumper Plates
      • Best Slam Balls
      • Best Weighted Vests
      • Best Weight Sleds
      • All Other Strength Equipment
    • Training
      • Exercise Guides
        • Deadlift
        • Bench Press
        • Back Squat
        • Overhead Press
        • Lat Pulldown
        • Shoulder Exercises
        • Chest Exercises
        • Ab Exercises
        • Quad Exercises
        • Biceps Exercises
      • Training Guides
        • Beginner’s Guide to the Gym
        • How to Build Muscle
        • Guide to Muscle Hypertrophy
        • How to Train on a Cut
      • Workouts
        • Back Workouts
        • At-Home Workouts
        • Chest & Back Workouts
        • Full-Body Workout
        • HIIT Workouts
        • Bodybuilding Workouts
        • Farmer’s Carry Workouts
      • Programs
        • 5×5 Program
        • Bodybuilding Programs
        • Push-Up Program
        • Pull-Up Program
        • 5/3/1 Program
        • Powerbuilding Program
        • German Volume Training
        • Build Your Own Program
    • News
      • CrossFit
      • Strongman
      • Bodybuilding
      • Powerlifting
      • Weightlifting
      • HYROX
    • Individual Strength Equipment Reviews
  • Nutrition
    • Best Pre-Workouts
      • Best Non-Stim Pre-Workouts
      • Best Pre-Workout for Women
      • Best Pre-Workouts for Men
      • Strongest Pre-Workouts
    • Best Protein
      • Best Protein Powder for Men
      • Best Whey Isolate Protein Powders
      • Best Protein Powder For Women
      • Best Tasting Protein Powders
      • Best Protein Bars
      • Protein by Goal
        • Best Mass Gainer
        • Best Protein Powder for Weight Loss
        • Best Protein Powder for Weight Gain
        • Best Protein Powder for Muscle Gain
      • Protein by Diet
        • Best Egg White Protein Powder
        • Best Keto Protein Powder
        • Best Organic Protein Powder
        • Best Vegan Protein Powders
    • Best Creatine
      • Best Creatine Gummies
      • Best Creatine For Women
      • Best Creatine for Men
    • Best BCAA’s
      • Best BCAA’s for Women
    • Best Fat Burners
      • Best Fat Burners For Women
      • Best Non-Stim Fat Burners
      • Best Fat Burners For Men
    • Other Nutrition Products
      • Best Meal Replacements
      • Best Nitric Oxide Supplements
      • Best Electrolyte Supplements
      • Best Greens Powder
        • Best Greens Powder for Pregnancy
      • Best Meal Delivery Services
        • Best Budget Meal Delivery Services
        • Best Vegan Meal Delivery Service
        • Best Healthy Meal Delivery Service
        • Best Meal Delivery Service for Weight Loss
        • Best Paleo Meal Delivery Services
        • Best Multivitamins for Women
        • Best Multivitamins for Men
        • Best Supplement Stacks
        • Best Multivitamins
    • Guides
      • Diets
        • Carb Cycling
        • Vertical Diet
        • Reverse Dieting
        • Carnivore Diet
        • Ketogenic Diet
        • Intermittent Fasting
        • IIFYM Diet
      • Muscle Gain
        • How to Dirty Bulk
        • Go From Cutting to Bulking
        • Eat These Carbs
        • How to Eat for Muscle
      • Fat Loss
        • Macros for Fat Loss
        • Calorie Deficits
        • Natural Fat Burners
        • Cut 2 Pounds Weekly
      • Supplement Guides
        • Pre-Workout
        • Whey Protein
        • Mass Gainers
        • Greens Powders
        • Creatine
        • BCAAs
      • Daily Protein Needs
      • Pre- and Post-Workout Nutrition
      • Foods With Creatine
      • Bulking Tips
    • Individual Supplement Reviews
  • Conditioning
    • Best Treadmills
      • Best Manual Treadmills
      • Best Compact Treadmills
      • Best Budget Treadmills
      • Best Treadmills Under $2000
      • Best Treadmills Under $1000
      • Best Treadmills For Tall People
      • Best Commercial Treadmills
      • Best Curved Treadmills
      • Best Under Desk Treadmills
    • Best Rowing Machines
      • Best Water Rowing Machines
      • Best Budget Rowing Machines
      • Best Compact Rowing Machines
      • Best Foldable Rowing Machines
      • Best Air Rowing Machines
    • Best Exercise Bikes
      • Best Recumbent Bikes
      • Best Folding Exercise Bikes
      • Best Exercise Bikes For Seniors
      • Best Air Bikes
    • Best Ellipticals
      • Best Budget Ellipticals
      • Best Compact Ellipticals
      • Best Rear Driving Ellipticals
      • Best Ellipticals For Seniors
      • Best Under Desk Ellipticals
      • Best Ellipticals Under $1000
    • Other Conditioning Products
      • Best Jump Ropes
      • Best Plyometric Boxes
      • Best Speed Sleds
      • Best Agility Ladders
      • Best Vertical Climbers
      • Best Commercial Stair Climbers
      • Best Affordable Stair Climbers
    • Individual Cardio Equipment Reviews
  • Recovery
    • Best Cold Plunges
    • Best Saunas
      • Best Infrared Sauna
    • Best Massage Guns
      • Best Mini-Massage Guns
    • Best Compression Boots
    • Best Back Massagers
    • Best Massage Chairs
    • Other Recovery Tools
      • Best Inversion Tables
      • Best Vibrating Massage Rollers
      • Best Massage Balls
      • Best Ice Wraps
      • Best Foam Rollers
    • Recovery Guides
  • Fitness Accessories
    • Fitness Tech
      • Best Fitness Apps
        • Best Weightlifting Apps
        • Best Workout Programs
        • Best Cycling Apps
        • Best Treadmills Apps
        • Best Workout Streaming Services
        • Best Workout Apps
        • Best Running Apps
    • Best Bluetooth Earbuds
    • Best Digital Scales
      • Best Smart Scales
    • Best Fitness Trackers
      • Best Heart Rate Monitors
      • Best Pedometers
      • Best Stopwatches
    • Apparel
      • Best Running Shoes
      • Best Weightlifting Shoes
      • Best Cross Training Shoes
      • Best Gym Shorts
      • Best Sports Bras
      • Best Trail Running Shoes
    • Support Gear
      • Best Lifting Straps
      • Best Gym Bags
      • Best Lifting Gloves
      • Best Wrist Wraps
      • Best Lifting Chalk
      • Best Dip Belts
      • Best Pull Up Assist Bands
      • Best Lifting Belts
  • Community Forum

What Kind of Nutrition Coach Are You?

November 7, 2022 by

“I need some help with my nutrition.”

When a client approaches you interested in digging into their nutrition, what is your response to that question?

Do you:

  • Dive into macros?
  • Tell them to sign up for your upcoming six-week nutrition challenge? 
  • Or shy away from the subject entirely, because you’re not that confident that you can help them anyway?

As a Registered Dietitian and the founder of Prosper Nutrition Coaching—a company that offers a nutrition coaching certification designed specifically for CrossFit coaches—I have been able to determine four distinct nutrition coaching styles most coaches seem to adopt, one of which (spoiler alert) is more effective than the rest. 

How does $13K/month in nutrition revenue sound?

When Zach Lewandowski, the owner of Fortified Strength & Nutrition in Pennsylvania made the change, he jumped from having five nutrition clients paying $160 a month to generating $13,000 a month in ongoing nutrition revenue. Woah!

Zach’s secret?

He switched his nutrition coaching style under the guidance of Prosper Nutrition. 

Zach learned what to say and do with his nutrition clients to truly transform their behavior, and gained the confidence he needed to step into high ticket nutrition coaching.

So, what type of nutrition coach are you?

  • Are you hitting your macros?
  • Are you walking 10,000 steps/day and sleeping 8 hours/night?
  • Drinking your water?!!!
  • Or grumbling in your head: They aren’t seeing results, because they don’t listen to me.

The Parole Officer Coach is someone who prescribes (aka assigns) what they think is best for the client and expects the client to comply, because, well, coach knows best, right?

Pros and Cons

  • Pro: If the client complies, they’ll probably have success. 
  • Con: Most people aren’t willing or able to comply long-term.

No more excuses

The Parole Officer calls BS on the client’s excuses—to stop blaming their busy work schedule, or their lack of sleep because they have three young kids, for their inability to stick to the program you know is going to work for them. If you want results, do the work.

Typical result

These clients usually fizzle out within 3-6 months, as you’re not giving them sustainable, long-term prescriptions that work for THEM. 

Why?

Because the Parole Officer Coach doesn’t take into consideration the client’s entire lifestyle—their priorities, schedules, wants, needs, goals, relationship with food etc.—nor does it take into consideration where the client is now. Instead, the coach dictates to the client what they think is the ideal way for them to improve.

Further, this approach fosters good food vs. bad food thinking; creating black and white, all-or-nothing, pass/fail mindsets.

If your client is dodging your texts and emails because they don’t want to face you for their next nutrition “accountability session”, you’re probably a Parole Officer Coach.

  • It’s OK, it’s OK!
  • Awww, don’t worry about it! (to everything)
  • Poor you, that’s terrible! (enabling the victim mentality)
  • Let’s hang out this weekend.

In some ways, the second type of nutrition coach—The Best Friend Coach—is the polar opposite of the Parole Officer Coach. 

The Best Friend Coach also has good intentions, but their approach is to be the cheerleader, or the BFF, which sounds great and supportive in theory, but often comes with being afraid to hurt the client’s feelings or give the helpful honest feedback that they need to hear.

Pros and Cons

  • Pro: The coach demonstrates abundant empathy and compassion.
  • Con: This approach hinders solution-focused thinking and honest self-reflection, and the client avoids taking ownership of their choices and patterns.

Just a venting session?

If your sessions with clients feel like an hour of venting and complaining, or going around in circles, where you nod and listen supportively, you might just be the Best Friend Coach.

Typical result

Your nutrition clients might really like you, but chances are they aren’t seeing great results. Unintentionally, you might even be enabling their victim mentality, keeping them stuck.

  • I cut out gluten and did HITT workouts and lost 30 pounds.
  • Going keto made all of my sugar cravings go away.
  • I feel amazing since going vegan! You should be eating plant-based too.

“In my experience…”

The All-About-Me Coach has good intentions, but their approach is to try to relate to the client by sharing their own nutrition experiences.

Often times, because these coaches achieved personal success going keto, or counting macros, or whatever it may be that worked for them, they tend to be quite dogmatic in their approach, as opposed to considering the very unique human being in front of them, who may not be at all interested in, for example, intermittent fasting or cutting out red meat.

Pros and Cons

  • Pro: The coach can easily share nutrition tips and relatable experiences, as well as healthy recipes tested in their own kitchen.
  • Con: Off-putting, forceful nutrition coaching, centered around one “right way” to eat healthy that matches the coach’s current lifestyle.

Typical result

The client might try what worked for you for a while, but inevitably they quickly fall off as what worked for you isn’t likely to work for them, nor is it even a prescription they’re excited about or willing to follow.

  • What is already working well for you? How can you do more of that?
  • Hmmm. Tell me more.
  • What feels realistic right now?
  • With curiosity, let’s explore the challenges you’ve been facing. Is there a pattern that stands out to you?
  • What might a small step in the right direction look like for you?

Finally, the Wise Guide Coach is the one we promote at Prosper Nutrition Coaching, as it’s the style that is most conducive to long-term success.

Motivational interviewing: a true superpower

The Wise Guide coach, or the client-centered coach, focuses on motivational interviewing (MI) to help clients make small but steady, long-term, lifestyle and nutrition changes.

MI is all about asking thoughtful questions to help their clients explore their goals, motivators, and obstacles in the context of real life. This allows them to feel supported and in control of the direction they want to go with their decisions and habits. 

Pros and Cons

  • Pro: The client feels heard and supported, there’s more buy-in, they stick around for longer, and word-of-mouth referrals start pouring in!
  • Con: It takes time, training, and confidence to skillfully navigate these client interactions, and hold back sharing the ‘correct answer’ of what to do next.

Typical result

The Wise Guide Coach doesn’t necessarily get the client the most dramatic results the quickest, but it does put them on a long-term, steady, and consistent path to success; a path where the client is autonomous and in charge of their destiny. 

When a skilled nutrition coach helps their client map out a realistic and enjoyable action plan versus assigning a “perfect plan”, what results is a much more committed client who is able to stick with it long-term and consistently improve their lives and reach their goals.

Learn how to be a Wise Guide Coach with killer motivational interviewing skills!

BarBend

BarBend is an independent website. The views expressed on this site may come from individual contributors and do not necessarily reflect the view of BarBend or any other organization. BarBend is the Official Media Partner of USA Weightlifting.

  • About Us
  • Advertise With Us
  • Contact Us
  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • Pinterest

Sections

  • CrossFit
  • Strongman
  • Bodybuilding
  • Powerlifting
  • Weightlifting
  • Reviews
  • Nutrition
  • Training

More

  • BarBend Newsletter
  • BarBend Podcast
  • The Ripped Report
  • 1RM Calculator
  • BMR Calculator
  • Macros Calculator
  • Protein Calculator
  • Squat Calculator

Policies

  • Accessibility
  • Advice Disclaimer
  • Cookies Policy
  • Disclaimers
  • Disclosures
  • Editorial Policy
  • Privacy Policy
  • Terms of Use

Copyright © 2025 · BarBend Inc · Sitemap