CrossFit LLC announced on Wednesday, March 12, that the company is officially up for sale, just days ahead of the final week of the 2025 CrossFit Open.
The sales process is currently underway, according to an email to affiliate owners acquired by the Morning Chalk Up.
Remind me: The current owner of CrossFit LLC is Berkshire Partners, which purchased the company back in 2020.
The sport of CrossFit, especially as a brand, has faced scrutiny since the tragic death of Lazar Ðukić at the 2024 CrossFit Games. The sale of the company was something people had discussed as a possibility, but it has not been confirmed until now.
- “Our objective is to find the right partner—one with a connection to our community, an appreciation for our affiliate business model, and the passion and vision to lead us into the future,” CrossFit CEO Don Faul said in an email to affiliates.
Faul added that CrossFit will be working with Moelis & Company to help review a wide range of potential buyers.
- “These processes take time and we won’t be able to share details until its completion. In the meantime, there will be no changes to how we operate and work together,” Faul said.
There will be an affiliate town hall on Thursday, March 13, at 9 a.m. PT/ 12 p.m. ET.
- Instructions on how to register can be found in the email.
Faul concluded the announcement by saying he plans to be heavily involved in the process.
Currently, the community can expect no changes to how they operate and have no further details to share at this time.
Read the full statement here.
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Featured image: Mike Halpin
