Avi holds a Master's of Science degree in Exercise Science with a research focus on powerlifting training. He's been the Head Coach for Team Canada Powerlifting since 2012 and has coached over 4500 attempts in international competition. As an athlete, his claim to fame was always his bench press, competing at the World Bench Press Championships on three occasions and winning a bronze medal in 2010. He's the Co-Founder of MyStrengthBook , a software for coaches to manage their athlete's training, and writes about powerlifting technique on his blog PowerliftingTechnique.com .
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