Norman Cheung is a powerlifting coach and has been coaching powerlifting since 2012. He has been a British Powerlifting international team coach since 2016. He has experience with coaching a variety of lifters, from novices to international medallists and international university teams. He has previously worked as a UKSCA-accredited strength and conditioning coach for university-level athletes. He also currently enjoys writing about all things training and powerlifting. Outside of work, he is a family man, a reader of stoicism, and enjoys stand-up comedy.