• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
The BarBend Logo in white.

BarBend

The Online Home for Strength Sports

  • News
    • CrossFit
    • Strongman
    • Bodybuilding
    • Powerlifting
    • Weightlifting
    • HYROX
  • Reviews
    • Recovery
      • Best Cold Plunges
      • Best Saunas
      • Best Mini-Massage Guns
    • Supplements
      • Best Protein
        • Best Vegan Protein Powders
        • Best Whey Isolate Protein Powders
        • Best Mass Gainer
        • Best Protein Bars
      • Best Pre-Workouts
        • Best Pre-Workout for Women
        • Best Pre-Workouts for Men
        • Best Non-Stim Pre-Workouts
        • Strongest Pre-Workouts
      • Best Creatine
      • Best Electrolyte Supplements
      • Best Greens Powder
      • Best Meal Replacements
      • Best Nitric Oxide Supplements
      • Best Fat Burners
      • Individual Supplement Reviews
    • Cardio Equipment
      • Best Treadmills
      • Best Rowing Machines
      • Best Exercise Bikes
      • Best Ellipticals
      • Best Recumbent Bikes
      • Individual Cardio Equipment Reviews
    • Strength Equipment
      • Best Adjustable Dumbbells
      • Best Dumbbells
      • Best Kettlebells
      • Best Barbells
      • Best Squat Racks
      • Best Weight Benches
      • Best Resistance Bands
      • Best Leg Extension Machines
      • Individual Strength Equipment Reviews
    • Apparel
      • Best Weightlifting Shoes
      • Best Cross Training Shoes
      • Best Running Shoes
      • Best Gym Shorts
    • Fitness Tech
      • Best Running Apps
      • Best Fitness Trackers
      • Best Workout Apps
      • Best Smart Scales
    • Support Gear
      • Best Lifting Straps
      • Best Gym Bags
      • Best Lifting Gloves
      • Best Wrist Wraps
  • Nutrition
    • Diets
      • Carb Cycling
      • Vertical Diet
      • Reverse Dieting
      • Carnivore Diet
      • Ketogenic Diet
      • Intermittent Fasting
      • IIFYM Diet
    • Muscle Gain
      • How to Dirty Bulk
      • Go From Cutting to Bulking
      • Eat These Carbs
      • How to Eat for Muscle
    • Fat Loss
      • Macros for Fat Loss
      • Calorie Deficits
      • Natural Fat Burners
      • Cut 2 Pounds Weekly
    • Supplement Guides
      • Pre-Workout
      • Whey Protein
      • Mass Gainers
      • Greens Powders
      • Creatine
      • BCAAs
    • Daily Protein Needs
    • Pre- and Post-Workout Nutrition
    • Foods With Creatine
    • Bulking Tips
  • Training
    • Exercise Guides
      • Deadlift
      • Bench Press
      • Back Squat
      • Overhead Press
      • Lat Pulldown
      • Shoulder Exercises
      • Chest Exercises
      • Ab Exercises
      • Quad Exercises
      • Biceps Exercises
    • Training Guides
      • Beginner’s Guide to the Gym
      • How to Build Muscle
      • Guide to Muscle Hypertrophy
      • How to Train on a Cut
    • Workouts
      • Back Workouts
      • At-Home Workouts
      • Chest & Back Workouts
      • Full-Body Workout
      • HIIT Workouts
      • Bodybuilding Workouts
      • Farmer’s Carry Workouts
    • Programs
      • 5×5 Program
      • Bodybuilding Programs
      • Push-Up Program
      • Pull-Up Program
      • 5/3/1 Program
      • Powerbuilding Program
      • German Volume Training
      • Build Your Own Program
  • Calculators
    • Protein Intake Calculator
    • Macros Calculator
    • BMR Calculator
    • Squat Calculator
    • Calorie Calculator
  • Community Forum
Home » News » A Guide to Black Owned Businesses in Strength Sports

A Guide to Black Owned Businesses in Strength Sports

Written by Jake Boly, CSCS
Last updated on May 21st, 2024

Over the last decade, hundreds of fantastic strength sports businesses and coaches have emerged to offer their expertise and product to the enthusiasts around them. At BarBend, we have one goal, and that is to provide large audiences across all strength sports with the resources they need to progress to their fullest.

We wanted to highlight how many awesome Black owned businesses there are within the strength sports world that you may not have heard of…yet. The goal here is to not only connect you with great businesses, but to grow this list over time.

Below, we’ve broken businesses into which strength sports they generally cater to. Note, most of the coaches and businesses below generally welcome every type of lifter, but we wanted to build some form of table of contents to help you navigate the article!

  1. Bodybuilding
  2. Powerlifting
  3. Weightlifting
  4. Functional Fitness

Author’s Note: If there’s a business that should be on the list that was left off, then please feel free to drop a comment down below so we can plug the business in!

Bodybuilding

Iron Addicts

The Iron Addicts gym is owned by C.T. Fletcher and is based in California. If you’re not in the area, then you can purchase Iron Addicts apparel through the website linked below!

  • Iron Addicts

Fortis EQ

Fortis EQ is bodybuilder and powerlifter Ryan Doris’ brand that offers a variety of service. Doris provides 1-on-1 coaching, programming, and nutrition plans.

  • Fortis EQ

Powerlifting

Barbell Commission

Barbell commission is an apparel company that was co-founded by multi powerlifting world record holder, Kevin Oak. They make training focused apparel for both men and women.

  • Barbell Commission

https://www.instagram.com/p/CBV760gg00j/

Sam Strong

Sam Strong is elite -63kg powerlifter Samantha Calhoun’s coaching business. She offers traditional coaching, game day coaching, and has options for those that are local.

  • Sam Strong

Strength Studio TT

Strength Studio TT is elite powerlifter and world record holder Jamal Browner’s coaching business. Browner offers his expertise to other strength athletes looking to gain an edge.

  • Strength Studio TT

Russwole

Russwole is elite powerlifter Russel Orhii’s brand that says apparel and coaching services. Orhii’s apparel brand is Get Better Today, which can be found through his main site below.

  • Russwole

The CRCL

The CRCL is powerlifter LC McClain’s brand that provides coaching and apparel. On their site below, you can find apparel for men and women and a variety of coaching services.

  • The CRCL

Relentless Power Systems

Relentless Power Systems is a brand run by elite powerlifter Barbara Lee. Her company provides a variety of coaching services for lifters all around the globe.

  • Relentless Power Systems

https://www.instagram.com/p/CBPN_SnApK7/

Beyond Average Training

Beyond Average Training is a coaching and apparel brand that was founded by Latonia Sumuel. Her brand offers a variety of services and has apparel for men, women, and kids.

  • Beyond Average Training

Royster Fitness

Royster Fitness is a coaching brand that was founded by JamaRR Royster. In addition to coaching, Royster has an apparel brand called Inspiring a Stronger You.

  • Royster Fitness

Mark Harris II

Mark Harris II is a videographer that works in a variety of spaces, but has spent a considerable amount of time working with another strength sport athletes and businesses.

  • Mark Harris II Instagram

Marcellus Williams

Marcellus Williams, A.K.A the swolefessor, is an elite powerlifter that also offers coaching. We’ve linked his Instagram handle below where he an email provided for outreach.

  • Marcellus Williams

Sir Gymrat Fitness

Sir Gymrat Fitness is a coaching business was founded by elite powerlifter Ronald Tarvin. His coaching services range from powerlifting to general fitness clientele.

  • Sir Gymrat Fitness

https://www.instagram.com/p/B–wapcAUFl/

Irregular Strength

Irregular Strength is a brand and company founded by raw bench press world record holder Julius Maddox. His company offers programming and consulting for motivational talks and appearances at events.

  • Irregular Strength

Okpoko Infinite Fitness

Okpoko Infinite Fitness is a company owned by Charles Okpoko who is an elite USAPL powerlifter. Okpoko Infinite Fitness offers coaching packages and apparel.

  • Okpoko Infinite Fitness

Weightlifting

Kings of Weightlifting

Kings of Weightlifting is a free after school weightlifting program that is run by Derrick Johnson and helps underprivileged youth based in Los Angeles, California. Learn how to donate below.

  • Kings of Weightlifting

Functional Fitness

17. 13th Flow

13th Flow is a business that was founded by CrossFit athlete Elisabeth Akinwale and Kevin Brathwaite. They offer a wide variety of coaching services to help out any fitness enthusiast trying top improve their physical and mental edge.

  • 13th Flow

https://www.instagram.com/p/CBOzXLbj9Tk/

18. Lift Heavy Often As In Everyday

Lift Heavy Often As In Everyday is a company that was founded by CrossFit athlete Elijah Muhammad. His company provides a wide variety of coaching services and offers apparel.

  • Lift Heavy Often As In Everyday

*Again, please drop a comment below for any coach or business that we missed that should be on this list!

Feature images from @oakstrong and @msbarbellbarbie Instagram pages.

About Jake Boly, CSCS

Jake holds a Master's in Sports Science and a Bachelor's in Exercise Science. Jake formerly served as BarBend's Fitness and Training Editor.

View All Articles

Primary Sidebar

Latest Reviews

Featured image for the Ironmaster Super Bench Pro V2 Review

Ironmaster Super Bench Pro V2 Review (2025): Our Expert’s New Favorite FID Bench

Titan T3 Power Rack Review

Titan T3 Power Rack Review (2025): An Expert-Approved Rig Beckoning to Budget-Minded Athletes

Our tester works out at the beach in preparation for the Rogue Resistance Bands Review

Rogue Resistance Bands Review (2025): Tested by a Certified Personal Trainer

Barbend tester Jake Herod works out on a Force USA Trainer

Force USA G3 Review (2025): Our Experts Tested This Compact All-In-One Rack for Small Home Gyms

BarBend

BarBend is an independent website. The views expressed on this site may come from individual contributors and do not necessarily reflect the view of BarBend or any other organization. BarBend is the Official Media Partner of USA Weightlifting.

  • About Us
  • Advertise With Us
  • Contact Us
  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • Pinterest

Sections

  • CrossFit
  • Strongman
  • Bodybuilding
  • Powerlifting
  • Weightlifting
  • Reviews
  • Nutrition
  • Training

More

  • BarBend Newsletter
  • BarBend Podcast
  • The Ripped Report
  • 1RM Calculator
  • BMR Calculator
  • Macros Calculator
  • Protein Calculator
  • Squat Calculator

Policies

  • Accessibility
  • Advice Disclaimer
  • Cookies Policy
  • Disclaimers
  • Disclosures
  • Editorial Policy
  • Privacy Policy
  • Terms of Use

Copyright © 2025 · BarBend Inc · Sitemap