On Oct. 5, 2021, CrossFit HQ announced the launch of their new primary care service CrossFit Precision Care (CPC) — a more holistic approach to health care that CrossFit Owner and CEO Eric Roza describes as “fitness meeting health care for the first time.”
CPC was created in partnership with healthcare and telemedicine provider Wild Health and developed by CrossFit Games veteran Dr. Julie Foucher, Lincoln Brown, Wild Health CEO Dr. Matt Dawson, and Dr. Mike Mallin. CrossFit’s newest offering — “a primary care service provided by CrossFitters for CrossFitters,” says Roza — aims to arm patients of all skill levels with health advice that takes into account their medical history, goals, and training regimen.
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Per CrossFit’s press release, CPC offers users a “fully personalized and comprehensive health optimization plan” through the use of “precise genomic profiles, advanced labs, and biomarkers.” Each user’s plan will include assessments of their diet, sleep, exercise, and chronic disease risk.
As of Oct. 5, 2021, the waitlist to enlist in CPC’s beta test is available, which you can access at care.crossfit.com. CPC is available to 50 percent of the US on a state-by-state basis. CrossFit plans to roll out CPC throughout the U.S. in 2022. Those looking to get involved on the coaching side of CPC can also access more information at care.crossfit.com.
CrossFit Precision Care Benefits
The following benefits will be available to CPC patients:
- Access to CrossFit-trained doctors.
- Individualized care to address specific risks and needs to treat root causes rather than symptoms.
- Data-driven recommendations using current scientific research and best practices to create “habit change.”
- Access to an interactive dashboard to track continual health optimizations.
- Unlimited access and messaging to a designated doctor and health coach.
First Things First
In the launch video on CrossFit’s Instagram page, Foucher — who finished as the runner-up at the 2012 CrossFit Games and bronze-medalist at the 2014 CrossFit Games — says health is “created” in the gym rather than in the healthcare system or doctors’ offices. New patients to CPC will undergo a detailed DNA analysis, a blood panel, and fill out multiple questionnaires regarding health history, workout habits, fitness goals, and current lifestyle.
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Following that initial assessment, patients will be paired with a doctor and supportive health coach, both of whom train CrossFit® to discuss “a very detailed health report.” Doing so will help program how to achieve one’s designated goals with the best available tools and isolate the “objective measures” that will be tracked over time to iterate and optimize that programming.
Getting Cared For
Prospective patients for CPC can sign on its waitlist at care.crossfit.com. According to Mallin, CPC will only be available to 50 percent of the US on a state-by-state basis to start and expand to the rest of the country in 2022.
No specific date was mentioned. However, there are plans to expand the CPC internationally following its rollout in the US. The waitlist is first-come, first-serve. Physicians and health coaches, or those who want to be trained to become a coach, can sign up for the fellowship and training program offered by the CPC.
Feature image: @juliefoucher on Instagram