Eleiko is expanding its arsenal. On Monday, Nov. 6, 2023, the Swedish-based strength training equipment juggernaut unveiled its newest product line: Eleiko now produces custom-made cable workout stations.
In a Nov. 6 press release, Eleiko CEO Erik Blomberg said the expansion into cables is a “natural progression” for the company, one that aligns with Eleiko’s commitment to meticulous product engineering and precision craftsmanship. “We aim to help create premium strength training experiences and inspire more people to train,” Blomberg said.
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Eleiko, Expanding
Customers and clients can set up an exclusive consultation call with an Eleiko representative on the brand website to design a custom-built cable station. They’re also offering a series of pre-built stations. The cable systems come in a variety of options:
- Free-standing
- Wall-mounted
- Multi-function
Throughout their press release, Eleiko stressed the intent to bring the same level of craftsmanship to their line of cable stations as they apply to their free weights. Eleiko is renowned for its barbells and bumper plates — staple items found all over the world, particularly in Olympic lifting gyms.
Eleiko cable machines are aimed to be more user-friendly and ergonomic than industry alternatives, highlighted by features like a one-to-one weight ratio on the stack, which displays the actual resistance applied by the cable. The company intends for its cable equipment to be utilized by athletes and coaches.
Benefits of Cables for Strength Training
Whether outfitting a garage gym or frequenting the local big box fitness center, the equipment strongly impacts the results of one’s training. Eleiko’s flagship offerings are their barbells and weight plates — essential aspects of any workout plan worth its salt.
Cable stations offer a wholly unique experience and broaden the horizons in the gym. Cable-based exercises are valuable to the recreational gymgoer and professional athlete alike:
- Cables can apply resistance in any direction beyond the downward-only force of gravity.
- Cables create consistent mechanical tension along your muscles from start to finish.
- Cables are ergonomic and easy to use; can switch between exercises quickly and conveniently, which saves time in the gym.
While the jury is still out on whether Eleiko’s foray into more diverse gym equipment will pay off, if you’re a fan of their barbells, you’re likely to be impressed by the quality of their cable stations.
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Featured Image courtesy of Eleiko Sport
