Eleiko, the Swedish strength equipment company whose weight plates and bars have been used by many strength sports athletes and fans for decades, have announced that they will be moving their North American headquarters. Currently, they are located in Chicago, Illinois, but they will be moving to the Lone Star State later this year.
Austin, Texas will be their new home, and they expect the process to be concluded by the middle of March 2021. The new facility will contain the company’s American office along with a warehouse and “sports center.” The company’s international headquarters are based in Halmstad, Sweden.
The news was shared in a press release.
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The announcement further stated that although their team from Illinois will be joining them in Texas, they will also be hiring locally for the move as well as to support their plans for expansion.
Eleiko’s President of Sport, Rickard Blomberg, expressed that this move as well as consolidation will be best for their relationships with their customers.
“The new headquarters is a significant achievement in our long-term strategy to be a strong partner and deliver an outstanding experience to customers.” Blomberg also emphasized that working with other businesses could be a greater possibility as a result of this change.
”Consolidating our office, warehouse, and sports center under one roof in one of the world’s fastest-growing hubs for innovation will allow us to offer the full Eleiko experience to both our B2B and B2C customers. We look forward to welcoming the US strength community to Austin in the near future.”
Aside from the merging of offices and a bigger warehouse, there are plans to create a facility the company is calling “Eleiko Sport Center.” This is expected to be a full strength training and weightlifting center for possible webinars, seminars, and workshops. Those plans will likely take more shape when restrictions in the area are lifted and indoor gatherings are considered safer to hold.
Eleiko has been active in the weightlifting space since the late 1950s. They may be best known for their weight plates and bars. They do also produce barbells, dumbbells, racks, platforms, and various other equipment and accessories. They have worked with various organizations in providing equipment as well as training technology, including World Para Powerlifting and the International Weightlifting Federation.
Featured Image: Instagram/Eleikosport
