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Home » News » NOCCO Launches at The Vitamin Shoppe

NOCCO Launches at The Vitamin Shoppe

It's easier than ever to find NOCCO!

Written by Julia Papworth
Last updated on May 28th, 2025

POWERED BY:

NOCCO is a performance energy drink designed for everyone, but especially for people who give it everything they’ve got — whether in the gym, at work, or chasing their next big dream. 

After a sweaty session at your local gym, it is easy to grab an ice-cold NOCCO out of the fridge before you head home, but now getting your hands on a can is even easier!

NOCCO is now available at The Vitamin Shoppe stores nationwide. That means you can grab your favorite flavors in-store and online, including Cherry Berry, Blue Raspberry, and Miami Strawberry. 

You can also look for NOCCO at 24 Hour Fitness and Gold’s Gyms nationwide, as well as at all QuikTrip gas stations and on Amazon.

  • “We are committed to bringing NOCCO and our incredible brand to even more consumers across America. Expanding into The Vitamin Shoppe is a major step in that direction,” Miki Huguet, Brand Manager for NOCCO in the U.S., told The Morning Chalk Up.

Remind Me

NOCCO launched in 2014 in Sweden and is now the bestselling functional beverage in Nordic countries, establishing itself firmly in Europe’s functional energy drink space. 

The company is committed to sharing its brand with American consumers, and expanding to the Vitamin Shoppe is a significant step toward this goal.

With an always sugar-free blend of BCAAs, caffeine, and vitamins, NOCCO delivers bold flavors, helping athletes stay ready for whatever life throws at them. 

NOCCO flavors are vegan, gluten-free and non-GMO.

  • Huguet added: “Just as we do in Europe, we want to fuel all performers in the USA – because, at NOCCO, we believe everyone is a performer!”

Head to one of over 700 Vitamin Shoppe locations to grab some NOCCO today.

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Featured Image: NOCCO

About Julia Papworth

Writer, hairstylist, football fanatic, and CrossFitter, Julia makes her home in sunny Southern California. When not handstand walking, she is writing for The Fantasy Footballers and running the Hair Department for CBS’s S.W.A.T. Her guilty pleasures are animals dressed as humans, babies wearing tiny headphones at sporting events, and every episode of “Arrested Development."

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