USA Weightlifting & BarBend.com have agreed a to quadrennial-long sponsorship agreement which will see BarBend.com viewers receive some exclusive content from USA Weightlifting, and will be collaborating on news and media items throughout the year.
BarBend launched in 2016 to cover strength sports including Weightlifting, Powerlifting, Strongman, Functional Fitness, and more. Since then, the Brooklyn, New York-based company has developed a loyal following in the strength sport community.
As part of the agreement, BarBend will also be assisting with USA Weightlifting’s live webcasts. In 2017, USA Weightlifting will bring fans 8 domestic events, the Pan American Championships and the IWF World Championships. The webcasts, which were seen more than 300,000 times in 2016, are available for free at USAWeightlifting.org.
“USA Weightlifting and BarBend are both dedicated to growing the sport’s digital footprint, and a huge part of those efforts revolve around quality content for fans and athletes. This partnership signals a major step in focusing those efforts and ultimately highlighting weightlifting in interactive and exciting ways,” said BarBend Co-Founder David Tao.
“We are delighted to partner with a new and exciting source for strength sport enthusiasts in BarBend.com. From my experience, BarBend has quickly become a renowned resource in the international Weightlifting scene. We look forward to a great and creative four years working together,” said USA Weightlifting CEO Phil Andrews.
BarBend remains editorially independent and will not have any restrictions on news items related to USA Weightlifting, as is right for a media organization.
Visit USAWeightlifting.org now and consider signing up for a membership to gain access to the world’s top weightlifting events and resources!
