In May, CrossFit HQ deactivated its Facebook and Instagram accounts. CrossFit Founder, Greg Glassman initiated the deletion for both of the social media platforms due to privacy concerns.
Over the weekend, however, it looks like one of the accounts is back up and running. On Saturday, a once active CrossFit Instagram account @crossfittraining, re-surfaced.
This account hadn’t been active since May 13th, and this weekend the account shared two separate posts.
We’re not sure what this means and if more previously deleted accounts will re-surface as well, but it is certainly interesting timing with the 2020 CrossFit Open season recently coming to a close, and the 2019-2020 CrossFit Sanctionals™ season starting up very soon.
Since posting again, hundreds of fans and athletes have flocked back to the CrossFit Training Instagram page including some big named athletes to share their excitement. Reebok CrossFit Games athlete Jacob Heppner commented on one of the posts saying, “I missed you.”
For the past six months, Twitter has really been the only active CrossFit social media account. Now, circling back to why these accounts were deleted in the first place.
Why They Were Deactivated To Begin With
About six months ago, Glassman explained to The Morning Chalkup about the in-depth reasons for deactivating the accounts in the first place.
“All activity on CrossFit, Inc.’s Facebook and Instagram accounts is suspended as of May 24, 2019, as CrossFit investigates the circumstances pertaining to Facebook’s deletion of the Banting7DayMealPlan and other well-known public complaints about the social-media company that may adversely impact the security and privacy of our global CrossFit community.”
The @crossfittraining account is still very much active since its posts over the weekend, and even has been uploading stories frequently. We’re curious as to if there’s a strategy behind this reactivation and whether or not Facebook will also make its way back.
Feature image @crossfittraining Instagram page.