Onnit and Marvel Launch Captain America Themed Weight Plates

Shut up and take our money. Marvel and Onnit have teamed up to produce a line of superhero-themed fitness equipment — they bill it as “functional fitness equipment,” because obviously — and the first release lives up to the hype. While Onnit teased the upcoming line months ago, a mere email blast couldn’t do justice to these Captain America shield plates until we actually saw photos (and recently, video!) of them in action.

Here’s more of the plates in their red, white, and blue glory.

The urethane-coated plates are billed as “fully functional barbell weights,” and with their coating and that description, it sounds like they’re designed to withstand drops. They look a little thinner than other urethane plates on the market — for example, Rogue’s multi-colored bumpers — and it’s unclear as of now how much impact they can withstand. But early released photos signal they’ll come in multiple weights — we’ve seen 25lbs and 35lbs so far — and fit around a standard Olympic barbell.

A photo posted by @onnit on

We don’t have word on exactly what else Marvel/Onnit are rolling out in the “Hero Elite Series” of equipment, and there’s not much in the way of clues on their landing page. Iron Man kettlebells? Thor’s Hammer (known as Mjölnir to the true fans/nerds)-inspired steel maces?

No word yet on when these and the other themed items go on sale, though Onnit’s site has been saying “This Summer” since early June. Honestly, we’re going to have trouble waiting much longer. Shut up, take our money, and expect reviews of the Hero Elite Series on BarBend in the near future.

David Tao

David Tao

BarBend's Co-Founder and Editorial Director, David is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space. He also serves as a color commentator for both National and International weightlifting competitions, many through USA Weightlifting.

David graduated from Harvard University and served for several years as Editorial Director/Chief Content Officer of Greatist.com. In addition to his work in the health & fitness industry, David has been a writer for Fortune and Fortune.com, as well as a contributor to Forbes.com, Slate, and numerous other outlets across the web and in print. He's especially passionate about the intersection of strength sports and quality, professional media coverage — overlapping interests shared by the BarBend editorial team and which drive their content strategy each and every day.

David is a proud Kentucky native. In his free time, David is a voiceover actor and can be heard in animated films, independent shorts, music videos, commercials, and podcasts.

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