Rogue Fitness Named World’s Strongest Man Official Equipment Provider

Earlier today, The World’s Strongest Man announced on their social pages that Rogue Fitness would be their new exclusive equipment provider. Outside of this announcement, there hasn’t been much more information shared on the topic. Fans have already started speculating if this partnership will mean more US based events, and live streams for future events, but there’s been no information disclosed on these topics.

In many cases, this partnership seems to make a lot of sense, as Rogue Fitness already provides the sport with multiple pieces of equipment for different strongman events such as the Austrian Oak, Elephant Bar Deadlift, and Bag Over Bar to name a few.

[Check out the full roster and list of events for 2018’s Arnold Strongman Classic.]

In a quote provided by The World’s Strongest Man’s Facebook page given to Starting Strongman they write, “I don’t see how it won’t be a net positive. You can look at the impact Rogue Fitness sponsoring the Arnold Strongman Classic has had. The prize money went up to making it the highest paying contest in Strongman not to mention the great video production Rogue Fitness produces for the Arnold Strongman Classic. A big equipment sponsor should result in more and better equipment for the athletes competing and to warm up with.

The other way this benefits Strongman as a whole is showcasing Strongman to a larger audience base outside of the sport drawing more athletes and fans from other types of fitness to Strongman.

A lot of fans have speculated with Rogue’s base in The United States they would have some pole to bring WSM to America for 2018 or perhaps live stream the event. First Live stream is highly highly unlikely I think and from what I have heard of rumors of dates and locations for 2018 Worlds Strongest Man I don’t believe it will be in the USA but if more news is learned I will be share to post it here.”

For Rogue Fitness, this is another big partnership, as last December they became USA Weightlifting’s exclusive equipment manufacturer. It’s going to be interesting to see how this partnership alters Rogue Fitness’ involvement with the World’s Strongest Man event in the year to come.

What are your thoughts? Do you think this partnership will benefit the sport of strongman?

Feature image from @worldsstrongestman Instagram page. 

Jake Boly

Jake Boly

Jake holds a Master's in Sports Science and a Bachelor's in Exercise Science. Currently, Jake serves as the Fitness and Training Editor at BarBend.

He's a Certified Strength and Conditioning Specialist (CSCS) and has spoken at state conferences on the topics of writing in the fitness industry and building a brand.

As of right now, Jake has published over 1,200 articles related to strength athletes and sports. Articles about powerlifting concepts, advanced strength & conditioning methods, and topics that sit atop a strong science foundation are Jake's bread-and-butter.

On top of his personal writing, Jake edits and plans content for 15 writers and strength coaches who come from every strength sport.

Prior to BarBend, Jake worked for two years as a strength and conditioning coach for hockey and lacrosse players, and a personal trainer the three years before that, and most recently he was the content writer at The Vitamin Shoppe's corporate office.

Jake competes in powerlifting in the 181 lb weight class, and considers himself a professional knee rehabber after tearing his quad squatting in 2017. On the side of writing full time, Jake works as a part-time strength coach and works with clients through his personal business Concrete Athletics in New York City.

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