On a recent episode of Shark Tank, Stan “The White Rhino” Efferding appeared looking to make a deal. He was seeking to partner with one of the sharks for $50,000 in exchange for 15% equity of his company.
The White Rhino was pitching his product, “The Kooler,” which is a cooler that holds a shaker cup and has an additional supplement space under the cup. After four sharks said they were out for the product being too much of a niche and then not hardcore enough, Efferding managed to make a deal with Daymond John for 33.3% of his company.
Now you’re probably wondering, “How does a famed strength athlete pitch to five investors who are typically tough to impress?” With strength of course.
Personally I thought Efferding’s pitch was great. He meticulously described his product, while simultaneously demonstrating how he earned the nickname The White Rhino.
His pitch starts with a description on his background in the fitness industry and some of the titles he possesses, then takes a strong turn (literally). Efferding explains how he tells his athletes in order to press a 200 lb dumbbell (which he does with one arm) you need to fuel properly.
He then transitions to casually deadlifting 600 lbs (watch Lori’s reaction) with no warm-up and flipping an 800 lb tire. Possibly the best part of the whole minute long strength demonstration are the faces of the sharks. Every time Efferding performs a lift the camera zooms in on their “oohhss” and “aahhhs.”
We first heard talks of Efferding’s Shark Tank appearance at this year’s LA Fit Expo when Mark Bell interviewed him.
He gave the Supertraining crew a brief synopsis, so it was really cool to watch his pitch go down on national television. Witnessing a strength athlete like Efferding successfully pitch an idea to the sharks felt like a big win for the strength community.
The Kooler is currently available in six colors and is priced at $32.95. In addition, you can now pre-order The Kooler 2.0, which features an extra keychain holder and pill pocket.
Now the question is…would you buy it?
Featured image from ABC Television Network’s YouTube channel.