Stan Efferding Deadlifts 600 lbs on Shark Tank and Makes a Deal

On a recent episode of Shark Tank, Stan “The White Rhino” Efferding appeared looking to make a deal. He was seeking to partner with one of the sharks for $50,000 in exchange for 15% equity of his company.

The White Rhino was pitching his product, “The Kooler,” which is a cooler that holds a shaker cup and has an additional supplement space under the cup. After four sharks said they were out for the product being too much of a niche and then not hardcore enough, Efferding managed to make a deal with Daymond John for 33.3% of his company.

Now you’re probably wondering, “How does a famed strength athlete pitch to five investors who are typically tough to impress?” With strength of course.

Personally I thought Efferding’s pitch was great. He meticulously described his product, while simultaneously demonstrating how he earned the nickname The White Rhino.

His pitch starts with a description on his background in the fitness industry and some of the titles he possesses, then takes a strong turn (literally). Efferding explains how he tells his athletes in order to press a 200 lb dumbbell (which he does with one arm) you need to fuel properly.

He then transitions to casually deadlifting 600 lbs (watch Lori’s reaction) with no warm-up and flipping an 800 lb tire. Possibly the best part of the whole minute long strength demonstration are the faces of the sharks. Every time Efferding performs a lift the camera zooms in on their “oohhss” and “aahhhs.”

We first heard talks of Efferding’s Shark Tank appearance at this year’s LA Fit Expo when Mark Bell interviewed him.

He gave the Supertraining crew a brief synopsis, so it was really cool to watch his pitch go down on national television. Witnessing a strength athlete like Efferding successfully pitch an idea to the sharks felt like a big win for the strength community.

The Kooler is currently available in six colors and is priced at $32.95. In addition, you can now pre-order The Kooler 2.0, which features an extra keychain holder and pill pocket.

Now the question is…would you buy it? 

Featured image from ABC Television Network’s YouTube channel. 

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Jake holds a Master's in Sports Science and a Bachelor's in Exercise Science. Currently, Jake serves as one of the full time writers and editors at BarBend. He's a Certified Strength and Conditioning Specialist (CSCS) and has spoken at state conferences on the topics of writing in the fitness industry and building a brand. As of right now, Jake has published over 1,100 articles related to strength athletes and sports. Articles about powerlifting concepts, advanced strength & conditioning methods, and topics that sit atop a strong science foundation are Jake's bread-and-butter. On top of his personal writing, Jake edits and plans content for 15 writers and strength coaches who come from every strength sport.Prior to BarBend, Jake worked for two years as a strength and conditioning coach for hockey and lacrosse players, and was a writer at the Vitamin Shoppe's corporate office. Jake regularly competes in powerlifting in the 181 lb weight class, and considers himself a weightlifting shoe sneaker head. On the side of writing full time, Jake works as a part-time strength coach and works with clients through his personal business Concrete Athletics in Hoboken and New York City.