The World Fitness Project announced on Tuesday that Velites is the Official Jump Rope, Hand Grips, and Wristbands partner for the 2025 WFP season.
- “Velites has been known for innovation in the functional fitness space, in multiple domains. Their team is made up of an incredible group of hard-working individuals, and we’re proud to collaborate alongside them to carry out a meaningful partnership,” said the WFP’s Director of Business Development, Ryan Husband.
So far, the only other partners announced include pliability, the Official Mobility Partner of the WFP, and Concept2, the Official Ergometer Machine Provider of the WFP.
The WFP’s announcement comes just a week after CrossFit announced that Velites has become the Official Apparel and Footwear partner for the 2025 CrossFit Games season.
Remind me: Velites was founded in 2015 in Spain as a manufacturer of jump ropes but has since expanded to produce a variety of products, including gymnastics grips, wristbands, belts, bags, sunglasses, massage rollers, apparel, and shoes.
- Currently, Velites, a 2025 TYR Wodapalooza partner, is developing a new limited-edition shoe in collaboration with CrossFit.
The big picture: The 2025 season has been anything but predictable, yet Velites remains unfazed by all the changes and uncertainty, continuing to intensify its push to establish itself as a leading name in the fitness world.
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Featured Image: @worldfitnessproject / Instagram
