BarBend and World Para Powerlifting Sign Memorandum of Understanding to Reach New Audiences

World’s leading strength-based sport media outlet to feature Para powerlifting athletes

BONN/NEW YORK CITY – On July 27th, BarBend, the world’s leading strength-based sport media outlet, finalized their agreement with World Para Powerlifting as a Media Provider. 

The agreement will see BarBend feature news, analysis, entertainment and opinions for the sport of Para powerlifting across BarBend’s various media platforms. The two organizations will maintain editorial independence apart from specific collaborative content, which will be labeled as such under the new agreement. 

Paralympic medallists such as Egypt’s Sherif Osman from Egypt and Indonesia’s Ni Nengah Widiasih have already been featured by the USA-based media outlet in text interviews, videos and podcasts. 

Speaking about the agreement, Jorge Moreno, Head of World Para Powerlifting, said: “We look forward to our collaboration with BarBend and the opportunity to further promote our sport to new audiences through highlighting our athletes’ amazing stories and performances.”

David Tao, CEO and Co-Founder of BarBend, added “Strength training and strength sport are global, inclusive endeavors. Through our work with World Para Powerlifting, we’re excited to highlight athlete accomplishments and stories within another thriving and passionate strength community.”