Today we’re talking to Liz Plosser, the Editor in Chief of Women’s Health. Liz is one of the fitness industry’s head honchos when it comes to content, but journalism definitely wasn’t the first place her career started out. And ending up at the top of Women’s Health’s content was far from an overnight success story. Today, Liz and David Thomas Tao discuss careers in health and fitness journalism, along with how content is marketed to women — and how that has changed dramatically over the last few decades.
[Related: Listen to our podcast with Haley Shapley, author of “Strong Like Her.”]
On this episode of The BarBend Podcast, host David Thomas Tao talks to Liz Plosser about:
- Liz’s career, from finance to the top of Women’s Health (2:00)
- A zig-zagging path in journalism, and how content producers can develop — and overcome — content blind spots (5:30)
- The biggest change in how fitness is marketed to women over the past two decades (9:00)
- What Liz has learned from Women’s Health‘s audience — and why people can be so obsessed with glute work (12:56)
- Female athletes as role models of all types (20:00)
- What it means for a journalist like Liz to share her own fitness journey, in this case the road to multiple pull-ups (22:10)
Relevant links and further reading:
