I actually flipped all my business cards and my website to say, “Untamed Strength, the only Strongman gym in Sacramento.” I was really riding on that. It was not an Olympic weightlifting gym, it was a really crappy powerlifting gym.
I didn’t have the necessary equipment, and really, Super Training was 20 minutes away from me. It wasn’t any better than a commercial gym. It was far worse than a commercial gym. I said, “I’m going to run with this Strongman thing.” I really played on, “Sacramento’s only Strongman gym.”
Eventually, as more and more strongmen started coming into the gym, there were more people who were just passionate about strength. More specifically, powerlifters started to come into the gym. They were wanting, “Hey, do you have any good power bars?” I’m like, “What the heck is a good power bar? I’ve got barbells.”
Then I started to learn you can have better knurling, you can have an actual power bar. I started buying these power bars. I remember three power lifters came into the gym one time, and the guy walks up to me and says, “Can I look at your barbells?” I said, “Sure.”
I had a couple of hollow power bars, and he signed up. Those three signed up, just because I had hollow power bars. People do care about equipment, especially power lifters.
I got some better racks, actual deadlift platforms, and better power bars. I got a deadlift bar, and then way down the road, I eventually got competition benches. More power lifters started to come into the gym.
Then it shifted from Strongman to powerlifting. Even now, it’s more of Strongman, powerlifting, and general strength training.
A lot of people who sign up in the gym are just sick and tired of training at 24-hour fitness or California Family Fitness, or any other commercial gyms. They’re like, ” I just want to come to a gym where I know there’s going to be a squat rack. Nobody’s going to hassle me for doing deadlifts.”
It’s just general strength training, people doing barbell work. It just grew from there.
From a business standpoint, to better answer your question, I think that once I really started to struggle with getting members, once I had exhausted every form of marketing I can think of to get more members in the gym, I noticed, I’m not really getting any more members. I’m not just going to sit here in the gym all day. What else do I need to do?
I started making YouTube videos, actual YouTube videos that could reach outside the gym. I was making YouTube videos for a while, but it was just promo stuff, highlights of people working out at Untamed Strength. I’d put it in a video and post it on YouTube, but nobody would watch that.
Once I’ve figured, I’ve done everything I can to get more members, what do need to do now? I started making instructional YouTube videos. I made a how to squat, how to bench press, how to deadlift, and how to overhead press video, and those videos got really popular.
That was my next step to figure out. I need more avenues. Not just revenue, but more avenues to market, because I didn’t get paid on YouTube for a long time before I realized I could.
I’m trying to get members. I’m not really getting many members. Now I’ll try to make some YouTube videos. Hopefully, someone in the area will see that on YouTube and want to come to the gym.
From there, once I got a bigger following on YouTube, I said, “I can take advantage of this and start doing some online training.” I’d advertise online training to get members outside of the gym to pay me for training.
Then I said, “Maybe I should make some Untamed Strength T-shirts and sell that.” Eventually, different avenues came that I could either put my energy towards when other things weren’t working and, ultimately, get a little bit of income from all of these things.