Best New Year’s Fitness Deals for 2024

Do you have some lofty New Year’s resolutions in mind? Or, maybe you’re looking to build out your home gym and missed the Black Friday fitness sales? There’s no better time than the start of a brand new year to begin working toward some new fitness goals.

The new year is the perfect time to find the best discounts on exercise equipment and after doing some extensive research, we’ve gathered all the best deals. Keep reading to learn more on this year’s best New Year’s fitness deals.

Featured New Year’s Fitness Deals for 2024

New Year’s Fitness Deals on Strength Equipment

Stocking up on a few pieces of strength equipment can help you build a regular training routine right at home. If you’re interested in snagging a few must-have pieces of strength equipment, these are the absolute best deals. 

• Again Faster: Last year’s savings included bumper plates, barbells, apparel, and more — stay tuned.
• Amazon: Get discounts on at-home strength equipment like dumbbells, kettlebells, and more.
• Bells of Steel: Get up to 30% off select items (Dec. 26 to Jan. 7)
• Bowflex: Get up to $300 off select strength equipment, including benches, trainers, and bikes.
• Fringe Sport: Get free shipping on all Fringe Sport orders.
• Flybird Fitness: Get 35% off using the code MC35.
• Force USA: Get a free Diamondback Fitness 1260sc Indoor Cycle ($1,200 value) on $3,000+ orders. You can also use code BARBEND5 for an extra 5% off
• GoRuck: Last year’s deal included up to 40% off sitewide.
• Gymreapers: This company offered discounts all of January, so expect more.
• Life Fitness: Last year, this company offered up to 50% off strength training and cardio equipment, so keep your eyes peeled.
• PRX Performance: PRX offered 10% off on orders of $1,750 or more last year.
• Rogue Fitness: Last year’s sale included daily shipping deals, free shipping, HUNDO pricing, and more.
• REP Fitness: You can expect to see deals on weight benches, plates, and more.
• SMRTFT: Get $185 off any pre-ordered 80-lb dumbbell set and single-legged stand purchase with code PRE185

• Titan Fitness: You can expect to see a variety of flash deals this season.

New Year’s Fitness Deals on Cardio Equipment 

Have you been eyeing a new treadmill or exercise bike? Or maybe there’s a walking pad you’re dying to put in your home office. Shop our favorite New Year’s deals on cardio equipment this season. 

• CAROL Bike: Last year, the company offered $250 off with code XMAS.
• Life Fitness: This company offered up to 50% off strength training and cardio equipment last year, so stay tuned.
• NordicTrack: Get up to $200 Sole’s treadmills and exercise bikes for the company’s holiday sale going on right now.
• Sole: You can expect to see discounts on select cardio equipment, including rowers, treadmills, and ellipticals.
• Hydrow: Save up to $300 on Hydrow’s rowing machines.
• Horizon Fitness: Save up to $1,200 on cardio machines using the code UNLOCK 2024 (Now to Jan. 6)

New Year’s Fitness Deals on Supplements

Whether you’re wanting to test a new pre-workout supplement or in desperate need of a protein powder restock, we’ve got you covered. We’ve gathered all the best supplement deals for this new year. 

• Onnit: Get up to 50% off select products for Onnit’s New Year’s sale (Jan. 2 to Jan. 28)

• Cellucor: Last year, they offered 35% off all energy drink subscriptions.
• Kaged: Get tiered gift card offers with purchases from $100 to $300+
• Ritual: Get up 40% off your first month of a Ritual subscription (Dec. 26 to Jan. 31)

3 Ways to Find the Best New Year’s Fitness Sales

Not sure how or where to start your shopping spree? Learn a few tips and tricks to save the most money this holiday season.

1. Subscribe to Newsletters

Spam mail can fill up your inbox way too quickly. But the holiday season isn’t the time to unsubscribe. On the contrary, most fitness companies tend to send updates on sales in their weekly or monthly newsletters. 

So, subscribe to different email newsletters from your favorite fitness companies to stay in-the-know. Plus, you can always unsubscribe after your shopping is complete.

2. Do Some Research

Not sure what to expect this holiday season? Doing a little research before you shop can help you find select pieces of must-have fitness equipment.  

To ensure you’re not splurging for no reason, make a list of the supplements or pieces of equipment you’d really love to buy. Then, consider your personal budget and how much you can realistically spend on each individual wishlist item. This will help you prevent any over-the-top purchases in the heat of the moment.

3. Use Social Media

Many fitness companies post on social media to advertise new sales or promotions. So, following your favorite brands’ social media accounts can help you stay updated. Sometimes, they’ll even post before a sale starts, so you know what to expect.

Final Word

The new year is an ideal time to set some new fitness goals, especially considering you can find just about any piece of equipment or supplement at a discounted price. If you’ve been longing after a new treadmill or workout supplement restock, there’s no time like this holiday season.

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