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Home » Best New Year’s Fitness Deals for 2025

Best New Year’s Fitness Deals for 2025

Shop now and save big on some of the top fitness products with these New Year’s Fitness deals.

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Written by Bojana Galic, NASM-CNC
Updated by Bojana Galic, NASM-CNC on January 10th, 2025
This article has been read and reviewed by the following members of BarBend's Expert Network. Our Expert Network is comprised of trainers, researchers, athletes, and medical professionals who help us review our content for accuracy and quality. Learn more by visiting our Experts portal.Expert Verified
Fact Checked By: Kate Meier, NASM-CPT, USAW-L1, CF-L1

We receive free products and receive commissions through our links. See disclosures page.
  • Deals on Strength Equipment
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Do you have some lofty New Year’s resolutions in mind? Or, maybe you’re looking to build out your home gym and missed the Black Friday fitness sales? There’s no better time than the start of a brand new year to begin working toward some new fitness goals.

The new year is the perfect time to find the best discounts on exercise equipment and after doing some extensive research, we’ve gathered all the best deals. Keep reading to learn more on this year’s best New Year’s fitness deals.

We’re doing our best to stay on top of all the best New Year’s Fitness Deals. We’ll be updating this article daily to make sure you’re getting the absolute best deals on all your fitness must-haves, so bookmark this page and check back for more deals.

Featured New Year’s Fitness Deals for 2025

REP Fitness

REP Fitness logo small

Get free shipping on all orders and discounts on benches, plates, apparel, and more on REP’s sale page.

Shop REP Fitness

NordicTrack

NordicTrack logo small

Enjoy up to $1,300 off machines and up to $1,000 on smart equipment, plus free shipping (up to $249 value). For a limited time, save an extra $100 on your order by adding a 1-Year iFIT Pro Membership to your cart.

Shop NordicTrack

Tonal

Tonal BFCM Coupon

Get $500 off the Tonal smart home gym right now for a limited time.

Shop Tonal

Transparent Labs

Transparent Labs Discount Code

Get free shipping on orders over $99. Subscribe and save for 10% off plus free shipping.

Shop Transparent Labs

Horizon Fitness

Horizon Fitness logo small

Get up to 50% off on certain cardio equipment using codes HALFOFF or NY100.

Shop Horizon

Force USA

Force USA logo small

Get a free air rower (a $699 value) with orders over $2,999.

Shop Force USA

New Year’s Fitness Deals on Strength Equipment

Stocking up on a few pieces of strength equipment can help you build a regular training routine right at home. If you’re interested in snagging a few must-have pieces of strength equipment, these are the absolute best deals. 

  • Again Faster: Get 20% off KNKG bags, including more deals across the entire website right now.
  • Amazon: Get discounts on at-home strength equipment like dumbbells, kettlebells, and more.
  • Bells of Steel: Get up to 30% off select items
  • Bowflex: Save up to $800, plus free shipping
  • Fringe Sport: Get free same-day shipping on all orders
  • Flybird Fitness: Enjoy 25% off storewide
  • Force USA: Get a free air rower (a $699 value) with orders over $2,999
  • Future: Use our link and save 75% off your first month of Future personal training, now through end of January
  • Giboard: Get up to 25% off during their Christmas sale right now. Use code BarBend10 for an extra 10% off
  • GoRuck: Get deals on popular GoRuck bags on their sales page
  • Gymreapers: Enjoy free shipping on orders of $75 or more
  • Life Fitness: Shop Life Fitness outlet sales right now and stay tuned for more discounts
  • PRX Performance: Stay tuned for their New Years sales
  • Rogue Fitness: Look out for daily shipping deals
  • REP Fitness: Get free shipping on all orders
  • SMRTFT: Preorder SMRTFT 80 lb dumbbells and save $150
A BarBend tester trying the NÜOBELL Adjustable Dumbbells.
A BarBend tester trying the NÜOBELL Adjustable Dumbbells.
  • Titan Fitness: Over 800 items are on sale for up to 50% off during the New Years fitness sale

New Year’s Fitness Deals on Cardio Equipment 

Have you been eyeing a new treadmill or exercise bike? Or maybe there’s a walking pad you’re dying to put in your home office. Shop our favorite New Year’s deals on cardio equipment this season. 

  • NordicTrack: Enjoy up to $1,300 off machines and up to $1,000 on smart equipment, plus free shipping (up to $249 value). For a limited time, save an extra $100 on your order by adding a 1-Year iFIT Pro Membership to your cart.
  • Sole: Save hundreds on Sole’s cardio equipment right now
  • Horizon Fitness: Get up to 50% off on certain cardio equipment using codes HALFOFF or NY100
  • Life Fitness: Expect sales on cardio equipment this New Year’s season
  • Titan Fitness:  Over 800 items are on sale for up to 50% off during the New Years fitness sale
  • Assault: Get up to $500 off the Elite line
  • CAROL Bike: Save $250 during New Year’s sales
  • Ergatta: Save up to $850 on rowers plus free shipping
  • ProForm: Get up to $2,000 off ProForm fitness equipment
  • Schwinn: Get $200 off the IC4 bike. Plus, you’ll receive a free mat with any cardio equipment purchase plus free shipping
  • Sunny Health & Fitness: Enjoy 10% off sitewide
  • Echelon Fitness: Save up to $1000 with a free 30-day Membership Trial plus free shipping on all equipment
  • Urevo: Get up to 50% off select treadmills
  • WalkingPad: Save up to $300 on WalkingPad treadmills right now
  • Xterra: Save up to 70% on rowers, treadmills, ellipticals, and bikes

New Year’s Fitness Deals on Supplements

Whether you’re wanting to test a new pre-workout supplement or in desperate need of a protein powder restock, we’ve got you covered. We’ve gathered all the best supplement deals for this new year. 

  • Cellucor: Get 20% off new subscriptions
  • Gainful: Save 10% off all product bundles
  • HLTH Code: Free shipping on 2+ bags
  • HUEL: Free shipping on orders over $65
  • Jacked Factory: Free shipping on orders $149+
  • Legion: BOGO 50% off sitewide
  • Liquid I.V.: Get 25% off sitewide with code CHEERS
  • LMNT: Enjoy their Chocolate Medley back for a limited time
  • Momentous: Free shipping on orders $75+
  • ONNIT: Subscribe and get 25% off supplements
  • Performance Lab: Subscribe and save up to 32%
Our tester opening a container of Onnit Whey Isolate.
Onnit Whey Protein being tested by our team.
  • Ritual: Get 30% off sitewide and an extra 30% off your first subscription order
  • Sports Research: More Sports Research supplement deals are sure to come for the New Year
  • Swoly: Take 10% off your first one-time order of Creatine Gummies or subscribe and save for 30% off.
  • Transparent Labs: Free shipping on orders over $99
  • Wellah: Come back for Wellah’s holiday deals
  • Xwerks: Get free shipping on orders over $75

New Year’s Deals on Recovery Equipment

As temperatures drop, it may be time to finally invest in one of the best home saunas. Shop deals on recovery equipment during this holiday season.

  • Hyperice: Save up to $50 on the Hypervolt line during our New Year sale
  • LifePro Fitness: New year, better you! Get up to 50% off sitewide and a free massager
  • Polar Monkeys: Save up to $1,000 on your next Cold Plunge. Enjoy 0% APR financing for up to 24 months (terms and conditions apply)
  • Sunlighten: Save up to $1,700 plus free shipping
  • Sun Home Sauna: Save up to $700 on all saunas and plunges
  • The Plunge: Get an additional $500 off your order with code NEWYEAR. Save up to $1,000 during holiday sales. Plus, the first 100 customers during their New Years sale get a free WHOOP band and one-year subscription
  • Therabody: Save up to $120 during their holiday sales

3 Ways to Find the Best New Year’s Fitness Sales

Not sure how or where to start your shopping spree? Learn a few tips and tricks to save the most money this holiday season.

1. Subscribe to Newsletters

Spam mail can fill up your inbox way too quickly. But the holiday season isn’t the time to unsubscribe. On the contrary, most fitness companies tend to send updates on sales in their weekly or monthly newsletters. 

So, subscribe to different email newsletters from your favorite fitness companies to stay in-the-know. Plus, you can always unsubscribe after your shopping is complete.

2. Do Some Research

Not sure what to expect this holiday season? Doing a little research before you shop can help you find select pieces of must-have fitness equipment.  

To ensure you’re not splurging for no reason, make a list of the supplements or pieces of equipment you’d really love to buy. Then, consider your personal budget and how much you can realistically spend on each individual wishlist item. This will help you prevent any over-the-top purchases in the heat of the moment.

3. Use Social Media

Many fitness companies post on social media to advertise new sales or promotions. So, following your favorite brands’ social media accounts can help you stay updated. Sometimes, they’ll even post before a sale starts, so you know what to expect.

Final Word

The new year is an ideal time to set some new fitness goals, especially considering you can find just about any piece of equipment or supplement at a discounted price. If you’ve been longing after a new treadmill or workout supplement restock, there’s no time like this holiday season.

FAQs

Do weights go on sale in January?

Yes, you can find plenty of weights among the best new years fitness deals, including dumbbells, kettlebells, bumper plates, and more.

When can I start shopping new years fitness deals in 2025?

While different sales may vary from one brand to the next, you can expect most companies to start their new years fitness sales on January 1st.

What fitness equipment is on sale for new years?

You can find all kinds of equipment on sale in the new year, including treadmills, free weights, fitness supplements, and more.

Avatar photo

About Bojana Galic, NASM-CNC

Bojana Galic is the Fitness and Nutrition Editor at BarBend and formerly the Associate Fitness Editor at LIVESTRONG.com. She is also a NASM-CNC and loves talking all things nutrition. When she's not working, she loves to spend her time training for new triathlons or reading fantasy novels.

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