Professional Strongman Brian Shaw Lifts an Investor On Dragons’ Den

Professional strongman Brian Shaw recently made an appearance on Dragons’ Den, and to no surprise, he wowed the judges with his size and strength. If you’re new to Dragons’ Den, it’s similar to the hit show “Shark Tank” and is based off the Japanese series that began airing in the mid 2000’s. Entrepreneurs enter the Den with their idea, business, or product and pitch the six weathered investors.

Canada’s Dragons’ Den season premiere featured Pete Czerwinski (Furious Pete), Robert Charleton, and Dr. Anil Makkar. These three founded New Age Performance, which is a company that designs mouthpieces to support strength athlete’s teeth health and performance. The investors looked skeptical at first at their relatively simple idea, but watch how fast the guys and Brian Shaw sway them all over.

[Check out the time Stan Efferding deadlifted 600 lbs on Shark Tank, then made a deal with Daymond John.]

Entering the Den, New Age Performance was asking for $100,000 for a 10% stake in their company. They began their pitch with a balance and resistance exercise with Joe Mimran (Canadian fashion designer & entrepreneur). After peaking their attention with this exercise, they brought out 2016 World’s Strongest Man Brian Shaw. Of course, judges were in complete shock at how massive Shaw really is, and even had to feel his arm to attest that “it’s real.”

[Want more videos of Brian Shaw? Check out his massive 12,000 calorie diet!]

What really got the judge’s attentions was Shaw easily picking up Michele Romano, pressing a Cyr-Dumbbell for multiple reps, and then providing his thoughts into why the mouth piece is so effective. Shaw explains that the mouth piece is essential for him because it not only protects his mouth health during maximal weight, but helps displace pressure in the body.

Intrigued, the judges began all throwing offers at New Age Performance, which you can watch to see all of the offers that were thrown at them. In the end, they had a decision to make with two final offers, but ended up going with a deal that entailed $100,000 for a 5% royalty for seven years.

Feature image screenshot from Furious Pete Vlogs YouTube Channel. 

Jake Boly

Jake Boly

Jake holds a Master's in Sports Science and a Bachelor's in Exercise Science. Currently, Jake serves as the Fitness and Training Editor at BarBend.

He's a Certified Strength and Conditioning Specialist (CSCS) and has spoken at state conferences on the topics of writing in the fitness industry and building a brand.

As of right now, Jake has published over 1,200 articles related to strength athletes and sports. Articles about powerlifting concepts, advanced strength & conditioning methods, and topics that sit atop a strong science foundation are Jake's bread-and-butter.

On top of his personal writing, Jake edits and plans content for 15 writers and strength coaches who come from every strength sport.

Prior to BarBend, Jake worked for two years as a strength and conditioning coach for hockey and lacrosse players, and a personal trainer the three years before that, and most recently he was the content writer at The Vitamin Shoppe's corporate office.

Jake competes in powerlifting in the 181 lb weight class, and considers himself a professional knee rehabber after tearing his quad squatting in 2017. On the side of writing full time, Jake works as a part-time strength coach and works with clients through his personal business Concrete Athletics in New York City.

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