Rich Froning, Josh Bridges, and Dan Bailey Have Started a Coffee Company

Coffee and fitness go together like peanut butter and jelly, and some of the biggest names from the Reebok CrossFit Games have teamed up to create their own company to power WODs around the world.

Josh Bridges, Dan Bailey, and four-time Reebok CrossFit Games champ Rich Froning are joining forces to make Good Dudes Coffee, a company whose tagline is simply, ”3 Good Dudes that want to make good coffee for other Good Dudes and Dudettes.” Preach, guys.

The three elite athletes have been working together for quite some time and formed their own company last year. So far, Good Dudes Inc. (tagline: “Good dudes helping good dudes”) has been mostly involved with providing training camps for athletes and selling workout apparel.

But the Good Dudes are branching out beyond workouts. Rich Froning posted on his Instagram this week that Josh Bridges is “taking the lead” with the company, “since he is the coffee connoisseur,” and this afternoon a new video was posted to Instagram of a tasting with Josh Bridges and Angel Cabrera.

That’s everything we can tell you about the product right now; Good Dudes Coffee doesn’t have a website beyond the Instagram account, but the Dudes have each reposted the picture with their own commentary.

Froning said, “Big things coming in the coming weeks,” Bailey wrote, “I don’t always drink coffee, but I always trust @bridgesj3 when he passes me a #FirstPour of @gooddudescoffee,” and Bridges wrote, “Enjoying the process of choosing the type of bean and how it’s roasted! The good dudes coffee coming soon! Who wants in?

We’re looking forward to trying this ourselves — especially as a pre-workout.

Featured image via @gooddudesinc on Instagram

Nick English

Nick English

Nick is a content producer and journalist with over seven years’ experience reporting on four continents. His first articles about health were on a cholera outbreak in rural Kenya while he was reporting for a French humanitarian organization. His next writing job was covering the nightlife scene in Shanghai. He’s written on a lot of things.

After Shanghai, he went on to produce a radio documentary about bodybuilding in Australia before finishing his Master’s degrees in Journalism and International Relations and heading to New York City. Here, he’s been writing on health full time for more than five years for outlets like BarBend, Men's Health, VICE, and Popular Science.

No fan of writing in the third person, Nick’s passion for health stems from an interest in self improvement: How do we reach our potential?

Questions like these took him through a lot of different areas of health and fitness like gymnastics, vegetarianism, kettlebell training, fasting, CrossFit, Paleo, and so on, until he realized (or decided) that strength training fit best with the ideas of continuous, measurable self improvement.

At BarBend his writing focuses a little more on nutrition and long-form content with a heaping dose of strength training. His underlying belief is in the middle path: you don’t have to count every calorie and complete every workout in order to benefit from a healthy lifestyle and a stronger body. Plus, big traps are cool.

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