Rich Froning, Josh Bridges, and Dan Bailey Have Started a Coffee Company

Coffee and fitness go together like peanut butter and jelly, and some of the biggest names from the Reebok CrossFit Games have teamed up to create their own company to power WODs around the world.

Josh Bridges, Dan Bailey, and four-time Reebok CrossFit Games champ Rich Froning are joining forces to make Good Dudes Coffee, a company whose tagline is simply, ”3 Good Dudes that want to make good coffee for other Good Dudes and Dudettes.” Preach, guys.

The three elite athletes have been working together for quite some time and formed their own company last year. So far, Good Dudes Inc. (tagline: “Good dudes helping good dudes”) has been mostly involved with providing training camps for athletes and selling workout apparel.

But the Good Dudes are branching out beyond workouts. Rich Froning posted on his Instagram this week that Josh Bridges is “taking the lead” with the company, “since he is the coffee connoisseur,” and this afternoon a new video was posted to Instagram of a tasting with Josh Bridges and Angel Cabrera.

That’s everything we can tell you about the product right now; Good Dudes Coffee doesn’t have a website beyond the Instagram account, but the Dudes have each reposted the picture with their own commentary.

Froning said, “Big things coming in the coming weeks,” Bailey wrote, “I don’t always drink coffee, but I always trust @bridgesj3 when he passes me a #FirstPour of @gooddudescoffee,” and Bridges wrote, “Enjoying the process of choosing the type of bean and how it’s roasted! The good dudes coffee coming soon! Who wants in?

We’re looking forward to trying this ourselves — especially as a pre-workout.

Featured image via @gooddudesinc on Instagram


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I’m a journalist and content producer with over seven years' reporting experience on four continents, with most of that spent covering health-related issues. My resume includes covering cholera outbreaks in Kenya and the clubbing scene in Shanghai, which is also where I wrote my first ever health article for an English language magazine. (It was on diarrhea.)After returning to Australia to finish up degrees in Journalism and International Relations I wound up in New York City where I’ve worked for Men’s Health, VICE, Popular Science and others. I try to keep health relatively simple — it’s mostly vegetables and sweat — but I live to explore the debates, the fringes, the niche, and the nitty gritty.