Today we’re talking to Tommy from Massenomics, a lifting, apparel, and social media brand — and also a functioning strength sports gym — based out of Western North East South Dakota. If that sounds strange, then you haven’t gone headfirst into the Massenomics world. They’re curators of some of strength’s funniest memes and content, and they’ve built a dedicated following among lifting nerds that needs to be experienced firsthand. Tommy joins us to talk about Massenomics origins, Jefferson Deadlifts, inside jokes that made it big online, and why their LIFT shorts truly are clothing for billionaires.
On this episode of The BarBend Podcast, host David Thomas Tao talks to Tommy DeFea about:
- What the heck is Massenomics? (02:15)
- A civics lesson for the great Midwest (06:10)
- Strength sports memes: BarBend vs. Massenomics? (11:00)
- Western North East South Dakota (18:00)
- The Massenomics Podcast (19:00)
- Interviewing powerlifting legend Ed Coan (21:30)
- “We are the coaches of the podcast industry” (24:05)
- Meeting fans and making friends at the Arnold Sports Festival (29:00)
- Is it really the world’s most expensive lifting gear? (32:00)
Relevant links and further reading:
