New CrossFit Games Site Makes Following Athletes Easier Than Ever

The CrossFit Games began in 2007 and have since grown into a worldwide competition. The Games are approaching their tenth year, and it only seems fitting The CrossFit Games website receives a new look and feel.

Their newly designed interface makes it easier than ever for fans to follow their favorite athletes. In addition, there’s aesthetic changes to create ease of use and means of registering for then open (which is now open).

It would appear CrossFit HQ is making a great effort to engage more fans and athletes, so what are all of the changes?

Auto-Play Video

When you visit their page, there’s a big video on auto-play at the top. I personally really like this change. Currently, the video features Games athletes, CrossFit athletes, and coaches in a compilation style video.

Once the Open, Regionals, and Games begin, it will be interesting to how this video will be utilized. Hopefully we this space used for previews, recaps, and dare I say it…streaming.

Athlete Profiles

The new site features more in-depth, up-to-date athlete profiles. This change will make it easier than ever to track your favorite athletes on the leaderboard during competition. In addition, it could create a new way for fans to interact and follow their favorite athletes.

Brooke Wells snatches. Image by Preston Smith Photography.

An aspect that makes CrossFit competition different than most sports is the integration of multiple types of athletes. Hopefully the new athlete profiles will enable athletes from all skill levels to be highlighted appropriately.

Call-to-Action Registration

If you’re a competitor trying to register for a CrossFit Games event, there’s now a new call-to-action button highlighted in the middle of the page. This button takes you directly to your login portal and makes it easier than ever to register for the event featured (in this case, the CrossFit Open).

The CrossFit Games have become one of the top events in the world for fans of strength athletics. Since their start in 2007, the sport, fan base, and now website have grown tremendously. It will be interesting to see how the newly designed site is utilized for easier competition interaction.

Feature image screenshot from


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Jake holds a Master's in Sports Science and a Bachelor's in Exercise Science. Currently, Jake serves as one of the full time writers and editors at BarBend. He's a Certified Strength and Conditioning Specialist (CSCS) and has spoken at state conferences on the topics of writing in the fitness industry and building a brand. As of right now, Jake has published over 1,100 articles related to strength athletes and sports. Articles about powerlifting concepts, advanced strength & conditioning methods, and topics that sit atop a strong science foundation are Jake's bread-and-butter. On top of his personal writing, Jake edits and plans content for 15 writers and strength coaches who come from every strength sport.Prior to BarBend, Jake worked for two years as a strength and conditioning coach for hockey and lacrosse players, and was a writer at the Vitamin Shoppe's corporate office. Jake regularly competes in powerlifting in the 181 lb weight class, and considers himself a weightlifting shoe sneaker head. On the side of writing full time, Jake works as a part-time strength coach and works with clients through his personal business Concrete Athletics in Hoboken and New York City.