Best New Year’s Fitness Deals for 2026

Do you have some lofty New Year’s resolutions in mind? Or, maybe you’re looking to build out your home gym and missed the Black Friday fitness sales? There’s no better time than the start of a brand new year to begin working toward some new fitness goals.

The new year is the perfect time to find the best discounts on exercise equipment and after doing some extensive research, we’ve gathered all the best deals. Keep reading to learn more on this year’s best New Year’s fitness deals.

Featured New Year’s Fitness Deals for 2026

New Year’s Fitness Deals on Strength Equipment

Stocking up on a few pieces of strength equipment can help you build a regular training routine right at home. If you’re interested in snagging a few must-have pieces of strength equipment, these are the absolute best deals. 

• Again Faster: Save on GORUCK bags, Swiss bars, and more.
• Amazon: Get discounts on at-home strength equipment like dumbbells, kettlebells, and more.
• Bells of Steel: Last year, you could take up to 30% off select products
• Bowflex: Save up to $500 on select strength and cardio equipment
• Fringe Sport: Last year, you could save up to 50% on select products
• Force USA: Stay tuned for this year’s sales info
• Future: Last year, you could save 65% for a limited time
• Giboard: Stay tuned for this year’s sales info
• GoRuck: Stay tuned for this year’s sales info
• Gymreapers: Stay tuned for this year’s sales info
• Life Fitness: Get four free plates with the purchase of a rack or plate-loaded piece
• PRX Performance: Stay tuned for their New Year’s sales
• Rogue Fitness: Look out for daily shipping deals
• REP Fitness: Get free shipping on all orders
• SMRTFT: Stay tuned for this year’s sales info
• Titan Fitness: Up to 65% off barbells, weight sets, machines, and more, plus free shipping

New Year’s Fitness Deals on Cardio Equipment 

Have you been eyeing a new treadmill or exercise bike? Or maybe there’s a walking pad you’re dying to put in your home office. Shop our favorite New Year’s deals on cardio equipment this season. 

• NordicTrack: Take advantage of new deals every day during NordicTrack’s 12 Days of Fitmas sale
• Sole: Up to $700 off all cardio machines until 12/28
• Horizon Fitness: Save up to $200 on select equipment (ends ⅕)
• Life Fitness: Expect sales on cardio equipment this New Year’s season
• Titan Fitness:  Up to 65% off barbells, weight sets, machines, and more, plus free shipping
• Assault: Get up to $500 off the Elite line
• CAROL Bike: Save $300 with code XMAS. Best price guaranteed. Ends 12/31
• Ergatta: Save up to $650 on Ergatta rowers
• ProForm: Save up to $200 on machines and $800 on bundles during the brand’s holiday sale
• Schwinn: Save up to $400 on bikes and get free shipping through ⅕
• Sunny Health & Fitness: Stay tuned for the latest deals
• Echelon Fitness: Up to $1,800 off cardio machines and $2,300 off cold plunges
• Urevo: Stay tuned for the latest deals
• WalkingPad: Save up to $400 on cardio machines sitewide through 12/31
• Xterra: Save up to 70% on rowers, treadmills, ellipticals, and bikes

New Year’s Fitness Deals on Supplements

Whether you’re wanting to test a new pre-workout supplement or in desperate need of a protein powder restock, we’ve got you covered. We’ve gathered all the best supplement deals for this new year. 

• Cellucor: Get 30% off new subscriptions
• Gainful: Stay tuned for the latest deals
• HLTH Code: Stay tuned for the latest deals
• HUEL: Stay tuned for the latest deals
• Jacked Factory: Stay tuned for the latest deals
• Legion: BOGO up to 75% off sitewide
• Liquid I.V.: Buy 3, get 1 free
• LMNT: Stay tuned for the latest deals
• Momentous: Stay tuned for the latest deals
• ONNIT: Get 15% off sitewide
• Performance Lab: Subscribe and save up to 25%

• Ritual: Get 20% off any single item subscription and 30% off bundles
• Sports Research: Stay tuned for the latest deals
• Swoly: Subscribe and save 27%
• Transparent Labs: Free shipping on orders over $99
• Wellah: Come back for Wellah’s holiday deals
• Xwerks: Free gift on orders $100+

New Year’s Deals on Recovery Equipment

As temperatures drop, it may be time to finally invest in one of the best home saunas. Shop deals on recovery equipment during this holiday season.

• Hyperice: Up to $200 in savings on performance and recovery essentials
• LifePro Fitness: Up to 44% off sitewide
• Polar Monkeys: Free U.S. shipping + 0% APR for up to 24 months
• Sunlighten: Save up to $2,000 plus free shipping
• Sun Home Sauna: Save up to $1,450 on saunas and plunges
• The Plunge: Take up to $1,500 off cold plunges and saunas
• Therabody: Save up to $130 during their holiday sales

3 Ways to Find the Best New Year’s Fitness Sales

Not sure how or where to start your shopping spree? Learn a few tips and tricks to save the most money this holiday season.

1. Subscribe to Newsletters

Spam mail can fill up your inbox way too quickly. But the holiday season isn’t the time to unsubscribe. On the contrary, most fitness companies tend to send updates on sales in their weekly or monthly newsletters. 

So, subscribe to different email newsletters from your favorite fitness companies to stay in-the-know. Plus, you can always unsubscribe after your shopping is complete.

2. Do Some Research

Not sure what to expect this holiday season? Doing a little research before you shop can help you find select pieces of must-have fitness equipment.  

To ensure you’re not splurging for no reason, make a list of the supplements or pieces of equipment you’d really love to buy. Then, consider your personal budget and how much you can realistically spend on each individual wishlist item. This will help you prevent any over-the-top purchases in the heat of the moment.

3. Use Social Media

Many fitness companies post on social media to advertise new sales or promotions. So, following your favorite brands’ social media accounts can help you stay updated. Sometimes, they’ll even post before a sale starts, so you know what to expect.

Final Word

The new year is an ideal time to set some new fitness goals, especially considering you can find just about any piece of equipment or supplement at a discounted price. If you’ve been longing after a new treadmill or workout supplement restock, there’s no time like this holiday season.

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