That’s a good question, and a tough question. Again, I don’t have a magic wand in the answers. Instead of trying to see that macro perspective, maybe just looking at micro.
Let’s say, you were in a relationship with a person for long term. Let’s say, you said some shitty shit to them. Let’s say, would you take them back, or would you not? It all depends on the individual. If you did take then back, would it still feel the same? Maybe after three years of trying, you’d give up. This is a complex question, and I think it’s a complex answer.
If I’m going to go with the most popular things, what I will do or what most people are going to do is going to be a handful of things. One, it always starts with money. Those who can afford it, will be like, “I don’t need to pay your $3,000 affiliate fee, all my money is going into my pocket.”
I saw Khalipa, he basically said, “I’m the real shit, I am CrossFit.” You know what I mean, you cannot sue Khalipa for running workouts. They’re just workouts. If you go to the game, that’s on you. His name is big enough, and a lot of these big boxes are big enough where all the perks you get. You more or less are not in the directory of CrossFit anymore.
If you already have a name, it’s like, “I’m good, I’m fine.” That will hurt in that those who can emotionally decide to part ways from the brand of CrossFit. We will start seeing that if the path looks, for those listening, if the…by the way, for those listening, I’m black, by the way. [laughs]
I know you’re just listening but that’s my perspective of the black [indecipherable 42:52] America, I figure I should say that now. If the path is, I’m just figurely doing something, if the path right now between Khalipa and CrossFit is an inch away, if you let that thing run in tangent, that direction within seven years will start looking five-feet away.
Again, going back to free markets, Khalipa will, now not under the foot of CrossFit, be able to do some new shit. Ingenuity will come in. He will be able to figure out a way to be, “Man, before I had these rules, I want to do something that’s a little more inclusive, to not just people of color with what’s going on with the trend on social media right now, but to all people.”
We see these highlight videos, and we love them, and they pull our strings. A person with palsy, or an autism, or some type of something that ails their physical ability to move normally, and we love to see them when they CrossFit, when they do something amazing. Who’s to say now that you need CrossFit’s permission to run a special Olympics or special Games?
Who’s to say? That being inclusive. Now that we don’t need their permission anymore, we can put up the money to run stuff. We can run our own things, we can get our own sponsors to run these programs. That will happen with those people like Khalipa. They’ll go on, they will leave the name, and they can afford to.
For the people who cannot afford to lose the name of CrossFit, the other option, these are owners I’m talking about in particular, they will have to continue to be under the banner of CrossFit. When the talent leaves, this is an Ayn Rand’s “Atlas Shrugged” reference, I don’t know if anyone’s ever read that book.
When the top one percent of talent leaves, the rest shall follow. When the best are gone, and then you have, in terms of, gyms I should say at least, only C and D players left in five years because all the top crop has left, what’s the point? What are you really getting out of this? It’s like that 80-20 rule.
I’m sure what Khalipa’s gym is doing, or Invictus is doing with entertaining all those people, they are the voice. They are doing 80 percent of the work for your local gym. They’re doing the marketing of CrossFit. If they leave, then the rest suffer. You know what it means? In terms of ownership, that those two things will happen.
In terms of memberships, the members are going to have to make that personal decision. If you’re an African American, do I think you have to stop going to a CrossFit box? No, because dude, if I stopped going to everything that was racist, I wouldn’t be able to do shit.
Why do I have to keep punishing myself because other people are racist? If I was like, “Who on record has been racist to me? Has there ever been any incidents of racism at Apple?” I probably have to give up my computer and my phone. I’m sure, eventually.
Have there been any incidents against just men, period, at any company? I’d have to give up everything. Some things are so bad like R. Kelly where we all were like, “We got to fucking stop listening to R. Kelly.” That’s across the board bad. I feel like with what’s going on in CrossFit, it’s complex because how much money is CrossFit actually making from you as an athlete?
It’s like they’re making money off of the gym, for sure, the owners, but as an athlete, are they making money off of you? They’re able to associate you with the company, but how much? I don’t know. How much are you financially giving these people power? I’m not sure.
The real answer to this is going to be what the owners decide. The same way, if we look at American society, what the top businesses decide to do. Right now, it’s a dance of ownership. The top owners who feel repulsed are leaving. They were ready to leave anyways.
I felt like what Glassman was doing was taking these athletes, who ironically made the sport, and putting them second string. I look at CrossFit content nowadays, and I’m just like, “What happened? Where are the athletes?”
What happened? You would think looking at the CrossFit YouTube that you’re looking at Planet Fitness or something. You wouldn’t even think these are the truly world’s greatest athletes. You would not even think that anymore.
These athletes have already felt away towards Glassman and CrossFit. I felt like they were ready to leave. The comments he made on Floyd-19 or in all the things he said, that was the straw that broke the camel’s back for a lot of these owners.
They were just like, “Dude, I was barely fucking with you before, but this shit, I can’t fuck with you at all.” I feel like the elite athletes have made CrossFit what it is. No doubt.
Then to do this, to not align with their values, CrossFit, in my opinion, never be the same again. Maybe it can continue to be the same in Biloxi, Mississippi where there’s no people of color and no one cares. If I know anything, I know that Chicago, LA, New York, Dallas, Boston are very important marketplaces, very diverse places.
I hate to use the word “woke,” but if you have some “woke” gym owners who aren’t with it and they say, “Fuck you and your $3,000 a year. I’m just going under Invictus now,” it won’t make much impact now, but in 10 years, things might change slowly.